MassageLuXe has earned a place on the 2026 Inc. 5000, marking the Missouri-based wellness franchise’s third appearance on the annual ranking of America’s fastest-growing private companies. The company ranked No. 4,211 after recording 52% three-year revenue growth. The recognition follows appearances at No. 4,986 in 2025 and No. 4,849 in 2020, making this year’s placement the brand’s second consecutive appearance and third overall.
Founded in 2007 and headquartered in Chesterfield, Missouri, MassageLuXe has built its business around a membership-based model that combines massage and facial services with an emphasis on customer experience. The company has expanded through franchising while developing a network designed to support operators as they enter new markets. Its latest Inc. recognition provides another measure of the momentum behind that expansion.
Kristen Pechacek, CEO of MassageLuXe, has attributed the company’s progress to deliberate strategy and support for its franchise network. Rather than relying solely on rapid expansion, the brand has focused on developing systems that can help franchisees operate consistently while building relationships with customers in their local markets. That balance between growth and operational discipline has become increasingly important as wellness franchises compete for recurring customers.
The latest ranking also puts MassageLuXe’s growth into a longer perspective. Its first appearance on the Inc. 5000 came in 2020, followed by its return in 2025 and again in 2026. The 52% three-year revenue growth reported for this year’s ranking suggests that the company’s recent performance represents more than a single period of expansion, reinforcing its position as a growing player in the franchise wellness sector.
For franchise businesses pursuing similar growth, Gorilla Dash includes Benchmarking tools that can help teams compare performance, identify trends and understand how individual locations are progressing against broader business goals. As networks expand, having a clearer view of performance across locations can help leadership recognize strengths, address gaps and make more informed decisions about where to focus resources. For MassageLuXe, its third Inc. 5000 appearance offers a visible milestone in a longer growth story built around franchise development and sustained performance.
