The new Griddle & Go concept has opened in Flemington, New Jersey, with local franchisees Giuseppe and Nicole Lahara planning 15 additional cafés across the state.
- Perkins Griddle & Go launches in Flemington, NJ on October 19
- Local franchisees Giuseppe and Nicole Lahara aim for 16 locations in New Jersey
- New concept combines classic Perkins flavors with fast-casual dining
Perkins Restaurant & Bakery is bringing its familiar menu and family-dining heritage into a more compact format with the opening of its first U.S. Perkins Griddle & Go location in Flemington, New Jersey. The café opened on October 19, introducing a concept designed for customers who want traditional breakfast and comfort food with greater convenience. The launch marks a new chapter for a brand with more than six decades of restaurant history.
Local franchisees Giuseppe and Nicole Lahara own the Flemington restaurant, and they're longtime Perkins fans who see the business as both an entrepreneurial opportunity and a potential family legacy. Their development plan calls for 16 cafés across New Jersey, giving the concept room to grow beyond its initial location. The agreement creates an opportunity for Perkins to build its presence in the state through local franchise ownership.
Griddle & Go retains recognizable Perkins offerings while adapting the experience to a faster pace. The menu includes breakfast sandwiches and burritos, burgers, bakery items, signature pies and Mammoth Muffins. Customers can order at the counter or use self-service kiosks, while the café format offers a place to sit for those who prefer not to take their meals to go. The smaller footprint and streamlined ordering distinguish the concept from the company’s traditional restaurant model.
The launch reflects a broader effort among established restaurant brands to reach customers through different service formats and dining occasions. By bringing breakfast, lunch, dinner and bakery offerings together in a compact café, Perkins is seeking to pair its established identity with the convenience customers expect from fast-casual dining. The next challenge will be maintaining food quality and service consistency as the concept expands into additional communities.
A clear digital presence can also help a new restaurant concept communicate its menu, location details and brand identity to potential customers. Gorilla Dash offers a Websites feature for franchise businesses managing their online presence as they grow. For Perkins Griddle & Go, the immediate priority is to establish the Flemington café and build momentum toward the wider New Jersey expansion planned by the Lahara family.
Key Facts:
| Launch Date | Perkins Griddle & Go will open in Flemington, NJ on October 19. |
|---|---|
| Franchise Owners | Giuseppe and Nicole Lahara are the franchisees leading the launch in New Jersey. |
| Expansion Plan | The Laharas aim to open 16 Perkins Griddle & Go locations in New Jersey. |
| Unique Menu | Features Perkins' traditional dishes alongside new items like the Pork Roll sandwich and breakfast burrito. |
| New Service Model | Offers fast-casual dining with options for kiosk or counter service. |
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