The dry cleaning industry has seen its fair share of ups and downs over the past few decades, but one company has managed to stand the test of time: Martinizing Cleaners. Founded by chemist Henry Martin 75 years ago, this iconic brand has remained a staple in the business, proving that quality and tradition never go out of style.
In a strategic move that raised eyebrows across the industry, Clean Brands CEO Kevin DuBois swooped in and acquired Martinizing Cleaners in 2021. This bold maneuver was part of a larger plan to expand Clean Brands' reach and diversify its offerings, setting the stage for a new chapter in the company's history.
While many dry cleaners struggled during the COVID-19 pandemic due to remote work policies, Clean Brands defied the odds by snatching up several companies and boosting its store count from 100 to over 500 by 2022. Talk about turning a crisis into an opportunity!
But it wasn't just about expanding the empire. Clean Brands also made waves by acquiring GreenEarth Cleaning, signaling a commitment to eco-friendly practices that are becoming increasingly important in today's world.
Martinizing Cleaners has not been resting on its laurels either. The company made savvy adjustments to its marketing and services to keep up with changing consumer preferences, attracting more women customers and offering a wider range of laundering services to meet their evolving needs.
And let's not forget about the franchise models. Martinizing Cleaners offers a variety of options to suit different investment levels, with some models boasting impressive sales figures that could make even the most hardened investor crack a smile.
Looking towards the future, Martinizing Cleaners is doubling down on sustainability and technological innovation to stay ahead of the curve and remain a relevant player in customers' lives. With a blend of tradition and forward thinking, this company is pressing on, proving that in the world of dry cleaning, some things never go out of style.
Martinizing Cleaners: A Fresh Spin on the Dry Cleaning Industry
Friday 27th September, 2024
Gorilla Dash
Resource Library
What's included?
Centralised Resource Hub — Store operations docs, marketing assets, and training materials in one organised library for every location
Role-Based Permissions — Control who can access, edit, and download master-franchise and brand content across teams and franchisees
Fast Sharing & Brand Consistency — Distribute the latest approved files instantly to keep every franchise aligned and up to date
Clean Brands CEO Kevin DuBois Shakes Up Industry with Martinizing Cleaners Acquisition
- Clean Brands CEO Kevin DuBois acquired Martinizing Cleaners in a bold strategic move in 2021 to expand the company's reach and diversify its offerings.
- Clean Brands defied the odds during the COVID-19 pandemic by acquiring several companies, increasing its store count from 100 to over 500 by 2022, turning crisis into opportunity.
- Martinizing Cleaners has adapted to changing consumer preferences by attracting more women customers, offering a wider range of laundering services, and focusing on sustainability and technological innovation for the future.
Key Facts:
| Company Name | Martinizing Cleaners |
|---|---|
| Founder | Founded by chemist Henry Martin |
| Acquisition | Acquired by Clean Brands CEO Kevin DuBois in 2021 |
| Expansion | Clean Brands' store count increased from 100 to over 500 by 2022 |
| Eco-friendly Initiative | Clean Brands acquired GreenEarth Cleaning for eco-friendly practices |
| Adaptation to Consumer Preferences | Martinizing Cleaners adjusted marketing and services to attract more women customers |
| Franchise Models | Martinizing Cleaners offers various franchise models suited for different investment levels |
| Future Focus | Doubling down on sustainability and technological innovation for continued relevance |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?
Book easily a FREE walkthrough with our friendly team
Select
Time
Details
Confirm
Select your preferred time slot.
Book a free 15 min chat
Book a 40 min walkthrough
Your franchise business is complicated.
Your software shouldn’t be.
Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.
Connect with Gorilla Dash and transform the way your franchise thrives.
Related Articles
Mar 10, 2026
Family Takes Over Lapels, Cleans Up Competition in Northeast Mississippi
Franchise Industry News
Oct 28, 2025
Martinizing Cleaners Takes Over Lindeman’s with a Green Bay Expansion
Franchise Industry News
Oct 18, 2024
Unveiling the "Ultimate Thrifting Guide" from Martinizing Cleaners: Your Passport to Secondhand Style Success
Franchise Industry News