Brother-and-sister team Mike Back and Diane Moore lead the UK network’s first franchise rebrand, doubling customer inquiries.
- Signs Express Exeter undergoes first-ever rebrand
- Sibling duo Mike Back and Diane Moore take charge
- Customer inquiries doubled following the transition
In a pivotal move that reflects both tradition and modernity, Signs Express Exeter is shedding its old skin in a significant rebranding effort. This is no ordinary change — it’s a familial odyssey with siblings Mike Back and Diane Moore steering the ship following decades of family legacy as KBS Signs. After initiating talks with the Franchise Support Centre, this dynamic sibling duo has taken the plunge into franchise life, aiming to grow their brand's reach while harnessing the power of a well-established network.
The rebrand, officially set in motion just a few months ago, comes after the family behind KBS Signs decided it was high time to merge their expertise with a franchise — and what better way than with the respected Signs Express? With roots stretching back to 1960, one can only imagine the stories that these fields surrounding their temporary farm estate have whispered over the years.
Diane, with her candid charm, shares that this wasn't merely a strategic business decision but a profound union aiming to enhance their standing in the market. “It felt like we were finally ready to up our game,” she states. With the support of the Franchise Support Centre — and a reassuring nod from fellow franchise executives — they recognised that cooperation could bolster their customer base significantly.
From operational logistics to digital marketing, assistance from the head office proved invaluable. Overnight, their customer inquiries doubled — a delightful problem that necessitated hastily recruiting new staff. Meanwhile, one new system, the CoreBridge platform, turned out to be a game-changer: helping streamline processes while enabling quicker invoicing and marketing efforts.
But what of these two businesses, once separate entities, joining forces? Both Diane and Mike express that their fraternal collaboration is juicy with synergy, leading to an unmistakable increase in customer satisfaction. Those who previously enjoyed the services of KBS Signs are now relishing dealing with a stronger Signs Express brand.
As this tale unfolds, one wonders — what does the future hold for this new franchise? With ambitious goals to expand their customer base and embrace fresh opportunities, the duo isn’t stopping here. They are excited about exploring new social media avenues and maximising the benefits of their rebrand to create a legacy for generations to come.
If Diane were to summarise her journey thus far, she fittingly describes it as "busy, crazy but brilliant!" And with that attitude, the family legacy of quality signage looks set to shine brightly within the expansive umbrella of Signs Express, proving that sometimes, the new is merely a clever twist on the familiar.
The rebrand, officially set in motion just a few months ago, comes after the family behind KBS Signs decided it was high time to merge their expertise with a franchise — and what better way than with the respected Signs Express? With roots stretching back to 1960, one can only imagine the stories that these fields surrounding their temporary farm estate have whispered over the years.
Diane, with her candid charm, shares that this wasn't merely a strategic business decision but a profound union aiming to enhance their standing in the market. “It felt like we were finally ready to up our game,” she states. With the support of the Franchise Support Centre — and a reassuring nod from fellow franchise executives — they recognised that cooperation could bolster their customer base significantly.
From operational logistics to digital marketing, assistance from the head office proved invaluable. Overnight, their customer inquiries doubled — a delightful problem that necessitated hastily recruiting new staff. Meanwhile, one new system, the CoreBridge platform, turned out to be a game-changer: helping streamline processes while enabling quicker invoicing and marketing efforts.
But what of these two businesses, once separate entities, joining forces? Both Diane and Mike express that their fraternal collaboration is juicy with synergy, leading to an unmistakable increase in customer satisfaction. Those who previously enjoyed the services of KBS Signs are now relishing dealing with a stronger Signs Express brand.
As this tale unfolds, one wonders — what does the future hold for this new franchise? With ambitious goals to expand their customer base and embrace fresh opportunities, the duo isn’t stopping here. They are excited about exploring new social media avenues and maximising the benefits of their rebrand to create a legacy for generations to come.
If Diane were to summarise her journey thus far, she fittingly describes it as "busy, crazy but brilliant!" And with that attitude, the family legacy of quality signage looks set to shine brightly within the expansive umbrella of Signs Express, proving that sometimes, the new is merely a clever twist on the familiar.
Key Facts:
| Business Ownership Transition | Mike Back and Diane Moore became the new owners of Signs Express Exeter after transitioning from KBS Signs. |
|---|---|
| Rebranding Timeline | The rebranding process began three months ago, establishing a new identity for the franchise. |
| Increased Customer Inquiries | Customer inquiries increased by 100% following the merger, showcasing strong initial interest. |
| Support System | The Franchise Support Centre provided extensive training and marketing assistance during the transition. |
| Technology Implementation | CoreBridge system implemented for efficient operations and better customer management. |
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