30 Years Later, Signs Express Swansea Dominates the Signage Game

For Phil and Sharon Perkins, the new year began with a defining achievement. The owners of Signs Express Swansea were named Franchisee of the Year at the network’s annual convention. This recognition reflects more than thirty years of steady growth, innovation, and dedication to their local community.

The couple joined the franchise system after returning to the United Kingdom from several years abroad. They opened their Swansea center in February 1996, drawn by the structure and support of a proven business model. In the early years, growth relied on persistence and personal outreach. Matthew Warlow, a senior figure in the Signs Express network, provided essential guidance and advice, helping the Perkins overcome operational challenges and establish a foundation for long-term success.

Their hard work produced results quickly. Within the first year, the operation earned the network’s Newcomer of the Year award. As business increased, the Perkins focused on building a skilled team and modernizing production. They moved from manual methods to advanced digital equipment, which improved efficiency and allowed the company to handle larger orders without sacrificing quality.

The business has shown resilience through economic changes and industry shifts. During the pandemic, the team responded to urgent demand for health and safety signage. They supported local healthcare providers, schools, and businesses, strengthening relationships within the community and reinforcing their reputation as a dependable partner.

Now celebrating thirty years in operation, Signs Express Swansea exemplifies how consistent leadership, investment in technology, and strong local engagement can build a lasting and award-winning enterprise. With the early mentorship of Matthew Warlow and a commitment to innovation, the Perkins have turned a single franchise territory into a story of long-term success and recognition.