The American sandwich chain is making its Australian debut in Brisbane as Retail Food Group prepares a broader national expansion strategy.
- Firehouse Subs plans Australian debut at Westfield Mt Gravatt in July 2026.
- Retail Food Group oversees national rollout of Firehouse Subs.
- Restaurant Brands International owns Firehouse Subs alongside brands like Burger King and Popeyes.
Firehouse Subs is preparing to make its Australian debut, introducing its signature hot specialty sandwiches to a new audience through a flagship location at Westfield Mt Gravatt in Brisbane. Scheduled to open in early July 2026, the restaurant marks the beginning of an ambitious expansion plan aimed at establishing a presence within Australia's estimated $1.7 billion sandwich market.
The rollout is being led by ASX-listed Retail Food Group, which holds the master franchise rights for the brand in Australia. Additional locations are expected to open across major metropolitan markets throughout the year as the company seeks to capitalize on growing consumer demand for premium quick-service dining concepts.
Founded in Jacksonville, Florida, by former firefighter brothers Chris and Robin Sorensen, Firehouse Subs has grown to more than 1,300 restaurants worldwide under the ownership of Restaurant Brands International. The brand has built its reputation around hearty sandwiches, distinctive flavors, and a heritage rooted in public service.
Tracy Steinwand, General Manager of Firehouse Subs Australia, said Westfield Mt Gravatt was selected as the launch destination because of its strong customer traffic and ability to introduce Australians to a differentiated dining experience. The opening represents an important milestone not only for the brand but also for Retail Food Group's broader strategy to diversify its foodservice portfolio.
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Key Facts:
| Firehouse Subs Australian Launch | First Australian restaurant to open at Westfield Mt Gravatt Shopping Centre in July 2026. |
|---|---|
| Master Franchise Partner | Retail Food Group driving an ambitious rollout across Australia. |
| Parent Company | Owned by Restaurant Brands International, also behind Burger King and Popeyes. |
| Global Reach | Firehouse Subs features over 1,300 locations in regions such as U.S., Canada, and UAE. |
| Founding | Established in 1994 by firefighter brothers Chris and Robin Sorensen in Jacksonville, Florida. |
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