Kim Lewis Named CMO of Capriotti's: Revolutionizing Sandwich Nation
- Kim Lewis, with over two decades of retail industry experience, has been appointed as the Chief Marketing Officer of Capriotti's Sandwich Shop for expansion and innovation.
- Capriotti's is known for high-quality sandwiches made with slow-roasted all-natural turkeys in-house, aiming to solidify its position as a category leader in the competitive restaurant space.
- Capriotti's under Kim Lewis's leadership plans to strengthen digital channel campaigns, implement strategic marketing initiatives, and support franchise partners to aim for over 750 locations by 2032.
Kim Lewis, a marketing veteran with over two decades of experience in the retail industry, has been appointed as the Chief Marketing Officer (CMO) of Capriotti's Sandwich Shop, marking a significant milestone for the popular sandwich chain as it embarks on a journey of expansion and innovation.
Capriotti's, renowned for its craveable sandwiches made with high-quality ingredients and slow-roasted all-natural turkeys in-house, is setting its sights on new markets and introducing menu and tech innovations to solidify its position as a category leader in the competitive restaurant space.
With a proven track record in driving sales growth and enhancing brand awareness, Kim Lewis brings a wealth of expertise to Capriotti's, having previously spearheaded marketing initiatives at Sonic Drive-In. Her appointment comes at a pivotal moment for the brand, which has been investing in reimagining consumer experiences and diversifying its real estate model to adapt to changing consumer preferences.
Under Lewis's leadership, Capriotti's aims to strengthen its digital channel campaigns, implement strategic marketing initiatives, and support franchise partners through a structured growth plan. The brand's commitment to excellence and innovation is underscored by its ambitious goal to expand to over 750 locations by 2032.
For those curious to learn more about Capriotti's Sandwich Shop and its exciting journey ahead, visit their website at capriottis.com. As the brand continues to evolve and elevate the sandwich dining experience, Kim Lewis's appointment as CMO marks a pivotal moment in Capriotti's quest for culinary excellence and market leadership.
Capriotti's, renowned for its craveable sandwiches made with high-quality ingredients and slow-roasted all-natural turkeys in-house, is setting its sights on new markets and introducing menu and tech innovations to solidify its position as a category leader in the competitive restaurant space.
With a proven track record in driving sales growth and enhancing brand awareness, Kim Lewis brings a wealth of expertise to Capriotti's, having previously spearheaded marketing initiatives at Sonic Drive-In. Her appointment comes at a pivotal moment for the brand, which has been investing in reimagining consumer experiences and diversifying its real estate model to adapt to changing consumer preferences.
Under Lewis's leadership, Capriotti's aims to strengthen its digital channel campaigns, implement strategic marketing initiatives, and support franchise partners through a structured growth plan. The brand's commitment to excellence and innovation is underscored by its ambitious goal to expand to over 750 locations by 2032.
For those curious to learn more about Capriotti's Sandwich Shop and its exciting journey ahead, visit their website at capriottis.com. As the brand continues to evolve and elevate the sandwich dining experience, Kim Lewis's appointment as CMO marks a pivotal moment in Capriotti's quest for culinary excellence and market leadership.
Key Facts:
| Kim Lewis | Marketing veteran with over two decades of retail industry experience |
|---|---|
| Capriotti's Sandwich Shop | Renowned for craveable sandwiches made with high-quality ingredients and slow-roasted all-natural turkeys |
| Expansion and Innovation | Embarking on a journey of expansion and innovation with new markets, menu, and tech innovations |
| Kim Lewis's Expertise | Proven track record in driving sales growth and enhancing brand awareness |
| Strategic Goals | Aims to strengthen digital channel campaigns, implement strategic marketing initiatives, and support franchise partners through a growth plan |
| Brand's Ambitious Goal | Expand to over 750 locations by 2032 |
| Website | Visit capriottis.com for more information on Capriotti's Sandwich Shop |
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