IRO Sushi is reshaping its growth strategy through a partnership with a high street bank designed to make franchise ownership more accessible for first-time operators. The initiative provides financing at favorable rates, allowing new partners to open restaurants through a joint-venture structure with the brand.
Under the model, franchisees receive operational support, structured training, and hands-on guidance as they build experience running the business. The approach is intended to lower the financial and operational barriers that often limit entry into the restaurant franchise sector, while creating a stronger pipeline of qualified operators.
A key feature of the program is IRO Sushi’s commitment to sell its equity stake back to franchisees at the original valuation once they are ready to take full ownership. The structure prioritizes long-term operator success and offers a clear and predictable pathway to independence.
The strategy builds on a pilot launched in 2023, in which one franchise partner expanded to five locations. Encouraged by the results, the company is now scaling the model as part of a broader expansion plan.
IRO Sushi currently operates more than 30 restaurants and aims to grow its network to 100 locations by 2030. By combining accessible financing with operational support and a defined ownership pathway, the brand is positioning itself for sustainable growth while attracting a new generation of franchise entrepreneurs.