The award-winning confectionery chain is marking National Dessert Day on October 14 with an Instagram sweepstakes and a fall lineup of pumpkin and Halloween treats.
- Kilwins was named 2026 No. 1 Best Dessert & Treat Chain by USA TODAY.
- The sweepstakes runs from Oct. 14 to Oct. 31, 2026.
- Participants must follow @Kilwins and tag a friend on Instagram to enter.
Kilwins is marking National Dessert Day on October 14 with a social media giveaway, offering 10 winners a $50 Kilwins eGift Card each. Entries open at 10 a.m. ET on October 14 and close at 11:59 p.m. ET on October 31. The timing follows two recent honors for the confectionery chain, which has nearly 200 locations across 29 states: USA TODAY named it the 2026 No. 1 Best Dessert & Treat Chain, and Newsweek readers named it the 2026 No. 1 Best Ice Cream Chain.
Entering takes two steps on Instagram. Participants follow the official @Kilwins account and tag a friend in a comment on the sweepstakes post. No purchase is necessary, and the giveaway is open to legal residents of the 50 states and the District of Columbia who are 18 or older, with California and Hawaii excluded. Winners will be chosen at random and notified through Instagram on or around November 5. Kilwins notes that the sweepstakes is not sponsored, endorsed or administered by Instagram.
The giveaway arrives alongside a seasonal menu. New this fall are a Pumpkin Milkshake and Pumpkin Spice Fudge, while Halloween hosts can pick up shareable treats such as Buckeye Monsters, which are peanut butter buckeyes decorated with icing eyeballs, along with Mummy Caramel Apples and Chocolate-Dipped Cookies decorated to look like mummies and spiderwebs. The brand's Dubai-inspired lineup also continues, including Dubai Chocolate Truffles, Dubai Du'lights and Dubai Buckeyes, which swap the usual peanut butter for pistachio and kataifi.
Angie Eckelkamp, Chief Marketing Officer at Kilwins, said the company believes dessert should be an experience rather than just a treat. She described every visit as a chance to enjoy a little sweetness, whether in the store or while sharing something with someone you care about, and called National Dessert Day a fitting occasion to celebrate that.
A giveaway built on follows, tags and comments depends on how well a brand manages its presence on social platforms, from timing the posts to keeping messaging consistent across a network of locations. Gorilla Dash offers a Social Media feature designed to help franchise brands plan and publish content in one place, supporting campaigns like this one that rely on public engagement to spread.
Key Facts:
| Kilwins Awards | Kilwins was recognized by USA TODAY and Newsweek as the top dessert and ice cream chain in the U.S. for 2026. |
|---|---|
| Sweepstakes Details | Instagram users can win a $50 eGift Card by following Kilwins and tagging a friend in their post. |
| Fall Offerings | New seasonal treats include Pumpkin Milkshake and Pumpkin Spice Fudge. |
| Halloween Specials | Kilwins offers themed treats like Buckeye Monsters and Mummy Caramel Apples for Halloween festivities. |
| Sweepstakes Eligibility | Open to legal U.S. residents (excluding CA and HI) 18 or older. Winners announced Nov. 5, 2026. |
| Kilwins History | Founded in 1947, Kilwins operates nearly 200 locations in 29 states. |
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