Reuben Levy, the owner-operator of five MassageLuXe franchises, embodies the belief that true success stems from passion and building the right team. Having spent six years as a MassageLuXe member before entering franchising, Levy gained valuable insight into both the brand and the wellness industry. His decision to partner with a service-focused business was strategic, driven by the reduced competition from AI and e-commerce giants like Amazon. “It was a no-brainer for me,” he reflects.
In a conversation rich with insight and sincerity, Levy underscores the human element of services like massage therapy—an experience no algorithm can replicate. He believes the spa industry holds immense potential by focusing on relationships and personalized care, areas that automated or mass-market models often neglect.
When it comes to managing multiple franchises, Levy emphasizes the importance of having a strong team. “It’s imperative to have the best people aligned with your mission, vision, and culture. Without them, you’re sunk,” he states. He also contends that success is closely tied to effective marketing—particularly digital strategies that allow for targeted, measurable engagement. From social media and pay-per-click campaigns to Groupon deals and traditional print ads, Levy’s team uses a diverse marketing mix to creatively reach customers.
For aspiring franchise owners, Levy’s advice is direct: “You must love what you’re selling and sincerely believe in its value. When you wake up in the morning, you’d better love what you do.” He firmly believes that real success is found where passion meets profession.
