Houston TX Hot Chicken has turned up the heat once again, this time with a major addition to its leadership team. The fast-growing brand has appointed Andie Smirl as Director of Franchise Sales, a move that underscores its ambition to accelerate expansion across the country. Founded in 2021 by entrepreneur Edmond Barseghian, the brand has quickly evolved from a single hot chicken spot into a fast-casual contender, now backed by Utah-based private equity firm Savory Fund.
Smirl brings nearly a decade of experience in franchise operations and development, having honed her skills at Fuzzy’s Taco Shop, where she played an integral role in the company’s growth and system development. She later expanded her expertise at Hand & Stone Massage and Facial Spa, gaining a deeper understanding of the franchise model from a different sector. Her return to the restaurant industry reflects a clear alignment with her passion for building franchise systems rooted in hospitality, community, and consistency.
For Houston TX Hot Chicken, the timing of her arrival is strategic. The brand’s partnership with Savory Fund in 2023 provided a foundation for scaling its operations, and Smirl’s expertise is expected to strengthen franchise support and recruitment as the company opens new markets. President Brian Simowitz praised her appointment, noting, “Andie’s depth of experience and genuine passion for helping franchise partners succeed make her a tremendous addition to our leadership team.”
Since its founding, Houston TX Hot Chicken has stood out in the crowded fast-casual space by combining bold flavors with a distinct brand personality. Its menu, featuring hot chicken sandwiches, loaded fries, and seven signature sauces, balances indulgence with approachability. Offerings like “Houston, We Have a Problem!”—the brand’s spiciest sauce—have become cult favorites among fans, while its commitment to quality ingredients continues to drive customer loyalty.
With Smirl now leading franchise sales, the brand is entering a new phase of national growth. Her appointment reflects more than an internal promotion; it signals the company’s confidence in expanding through franchising as a pathway to sustainable success. As competition in the fast-casual market intensifies, Houston TX Hot Chicken appears ready not just to grow, but to lead—with a recipe that blends strong leadership, investor backing, and the unmistakable flavor of ambition.
