The founding group behind Hooters has reclaimed ownership of the restaurant chain and set a bold plan in motion to revive its original spirit. After acquiring control of about 140 U.S. locations and 60 international restaurants—representing roughly $700 million in combined value—the founders are once again steering the brand toward its roots. Chief Executive Neil Kiefer described the move as a return to authenticity, saying, “We’re not just acquiring restaurants, we’re taking back the Hooters name to show the world who we really are.”
Founded in Clearwater, Florida, in 1983, Hooters built its reputation on a laid-back beach theme and its famous chicken wings, becoming a staple for families and sports fans alike. Under the new ownership, the company plans to restore that easygoing charm while refining operations to meet modern expectations. The leadership team is introducing design updates, fresh uniforms reminiscent of the original look, and a renewed emphasis on service quality and hospitality.
Central to the strategy is a menu overhaul that highlights premium ingredients and a return to hand-breaded wings, one of the brand’s most beloved offerings. Executives also plan to strengthen local partnerships and community events, positioning Hooters once again as a welcoming neighborhood destination rather than a novelty dining spot. The company views this as both a return to form and a forward-looking transformation that keeps pace with evolving dining trends.
For franchisees and investors, the shift signals a reinvigorated opportunity. With the brand now back under founder-led direction, Hooters aims to expand in a way that balances nostalgia with innovation. Its leadership believes that this renewed vision—anchored in heritage but tailored for today’s consumers—will secure the chain’s place in an increasingly competitive casual dining market.
