Helpful Heroes is expanding its home-service franchise network into Tennessee with a new location in Goodlettsville, marking the brand’s second franchise location in the state. Owned and operated by Jennifer Bourne, the Greater Nashville franchise is scheduled to open October 1 and will serve homeowners across the surrounding area.
The concept connects homeowners with off-duty firefighters and EMTs for household projects that can range from furniture moving and gutter cleaning to general handyman work and light fixture installation. Customers submit details about a project and receive an upfront estimate based on local pricing trends before being connected with an available firefighter or EMT. The company says its participating professionals undergo background checks.
Bourne brings a background in accounting, financial services, insurance, financial planning and wealth management to the new operation. She also owns a State Farm agency and has been involved in other business and public service activities. She said Helpful Heroes appealed to her because its business model combines entrepreneurship with an opportunity to provide practical assistance to homeowners in her community.
Trust is particularly important in a home-service business, where customers invite service professionals onto their property. Gorilla Dash offers a Reputation Management feature that can help franchise organizations organize customer feedback and monitor their public-facing presence as they establish themselves in local markets. For a network built around reliability and community relationships, maintaining a consistent customer experience can become an important part of local growth.
The Tennessee opening also adds another market to the broader expansion of Helpful Heroes, which operates as part of BELFOR Franchise Group. The brand was initially founded as Hidrent in 2018 and has since developed a franchise model centered on connecting property owners with off-duty firefighters, EMTs and other community service professionals. With the Goodlettsville launch approaching, Bourne’s operation will give the concept another foothold in Tennessee while bringing its first-responder-based service model to homeowners throughout Greater Nashville.
