HomeWell Care Services is redefining the nonmedical home care industry by proving that rapid growth and compassion can coexist. Since 2020, the brand has expanded by 138 percent, now operating more than 100 agencies across 37 states. At the center of this trajectory is CEO Crystal Franz, who has built HomeWell’s strategy around a simple idea: growth begins with people.
Founded in Seattle in 1996 by caregiver Joshua Hoffman and now headquartered in Texas, HomeWell was created with an emphasis on dignity and individualized care. That mission continues to guide the company as it scales nationwide. “The catalyst behind HomeWell’s growth has always been our culture—one built on compassion and trust,” Franz said.
The numbers underscore the success of that approach. In 2024, HomeWell surpassed $100 million in system-wide revenue, with projections nearing $180 million for 2025. The brand has already welcomed 20 new franchise owners and opened 17 agencies this year, marking a 21 percent increase over the same period in 2024 and setting a company record for monthly signings.
Recognition has followed. HomeWell has appeared on the Inc. 5000 list of fastest-growing private companies for five consecutive years, a distinction achieved by less than 4 percent of all honorees. It has also earned high rankings in Entrepreneur’s Franchise 500® and “Top Franchise” honors from Franchise Business Review. Individual agencies have gained accolades as well, with Best of Home Care award winners increasing by 75 percent between 2023 and 2024.
Expansion is not limited to footprint alone. HomeWell is investing in strategic partnerships that enhance its services, including collaborations with health-tech providers such as Sensi.AI and PocketRN, and nonprofit alliances with organizations like the Alzheimer’s Association. These initiatives reinforce HomeWell’s value-driven identity, positioning the brand as both a franchise opportunity and a trusted community partner.
In an industry shaped by an aging population and rising demand for home-based services, HomeWell Care Services has become one of the sector’s fastest-moving players. With its network growing, recognition mounting, and partnerships expanding, the company is charting a path that combines scale with empathy—an increasingly powerful formula in the future of senior care.
