Heights Wellness Retreat is preparing to make its Texas debut, led by local entrepreneurs Russell and Norelia Rogers. The brand, formerly known as Massage Heights, has undergone a transformation to better reflect its expanded focus on modern wellness therapies. The Rogers’ first location will open in Coppell within the mixed-use development The Sound at Cypress Waters, while a second site is already being planned.
For the husband-and-wife team, the move into franchising is both a professional shift and a personal calling. Russell, a former U.S. Air Force serviceman who later earned an MBA, brings leadership and business experience, while Norelia, a registered nurse, offers a career-long commitment to patient care. Together, they represent the type of franchise operators who can connect with their community while delivering on a brand’s mission.
Norelia Rogers described the partnership as a natural fit, pointing to the couple’s passion for promoting healthier lifestyles. “We wanted to invest in something that aligned with our values and would help people take care of their well-being,” she said. “Heights Wellness Retreat allows us to do exactly that.”
The Coppell retreat will provide a mix of traditional services and innovative treatments that reflect changing consumer preferences in the wellness industry. Clients will have access to massage and facials alongside therapies such as cryotherapy, infrared saunas, and lymphatic drainage suits. These services are designed to offer both restorative care and preventative health benefits, underscoring the brand’s broader vision.
Shane Evans, the founder of Heights Wellness Retreat, praised the Rogers’ decision to bring the franchise to Dallas. “Their dedication and enthusiasm reflect the values we want to share with every community we serve,” she said. “We are excited to see them lead the way in Texas.”
The wellness market has seen rapid growth in recent years, with consumers increasingly drawn to holistic approaches that combine physical, mental, and emotional care. Heights Wellness Retreat’s expansion into Texas reflects both the strength of its rebranding strategy and the rising demand for services that go beyond traditional spa experiences.
By choosing to open their first location in Coppell, the Rogers are positioning themselves at the intersection of a thriving community and a growing industry. As Heights Wellness Retreat enters Texas, the brand’s combination of entrepreneurial drive and innovative care signals a new chapter in the way wellness services are delivered.
