Grill’d, the Australian burger brand known for redefining fast-casual dining with a health-conscious twist, has taken a significant step forward by launching its signature burger patties in Coles supermarkets across the country. This strategic move allows loyal customers and new audiences alike to enjoy the brand’s high-quality offerings from the comfort of their own kitchens.
The retail expansion introduces a curated selection of Grill’d’s most popular products, including its signature burgers available in convenient two or four-pack formats. Highlights include classic beef patties made from 100 percent Australian grass-fed beef and premium Wagyu burgers enhanced with rich, caramelised onion. These products are designed to bring the same great taste customers expect in-store to everyday meals at home.
Simon Crowe, founder of Grill’d, describes this development as a defining moment in the company’s journey. “This is about putting the power of real food into the hands of more Australians,” he said. “Our presence in Coles represents our commitment to helping people make healthier food choices without compromising on flavor.”
For more than 20 years, Grill’d has built a reputation for nutritious burgers served with integrity and local impact. Beyond its culinary appeal, the brand has invested over $10,000 into Australian communities through its “Local Matters” initiative, which supports grassroots programs and local causes. By extending its reach into retail, Grill’d continues to embody a business model where community, health, and quality food go hand-in-hand.
With this new partnership, Coles customers now have easy access to Grill’d’s premium burger experience, bridging the gap between restaurant dining and home cooking. The rollout signals an exciting evolution in how Australian consumers shop for and enjoy fast, healthy meals.
