Grill'd has expanded its partnership with Formula 1 driver Oscar Piastri by introducing a new chicken option to its Oscar Piastri burger range, a move that aligns the brand with one of Australia’s rising sporting stars. The launch arrives as excitement builds around the Formula 1 Australian Grand Prix and reflects Grill’d’s strategy of combining menu innovation with high profile collaborations.
The new chicken burger joins the already popular Oscar Piastri Wagyu Burger, which earned strong customer response following its debut. By adding a chicken alternative, Grill'd aims to broaden the appeal of the range while offering a high protein option that maintains the brand’s focus on quality ingredients and bold flavor.
Founder Simon Crowe said the partnership celebrates the values Piastri represents on the global stage. “We’re ramping up our collaboration with Oscar, celebrating what he represents: precision, commitment and peak performance. He’s an Aussie hero and we couldn’t be more thrilled to take our partnership into the next chapter,” Crowe said.
Piastri also welcomed the expanded collaboration, noting that the partnership reflects his long standing connection with the brand. “After the success of the first burger, I was thrilled to team up with Grill'd again for this fresh take. They’ve always been my go to for a delicious bite, which makes this partnership even more special,” he said.
The nationwide rollout highlights Grill'd's ability to connect menu development with cultural moments that resonate with customers. By linking the burger launch to one of Australia’s biggest sporting events, the brand continues to strengthen its presence in the competitive fast casual dining market.
