The Australian fast-casual chain expands its collaboration with Formula 1 star Oscar Piastri as it broadens menu offerings ahead of the Australian Grand Prix.
- Grill’d launches the Oscar Piastri Chicken Burger nationwide.
- The partnership celebrates Australia's Formula 1 superstar.
- The original Oscar Piastri Wagyu Burger remains a permanent menu item.
Grill'd has expanded its partnership with Formula 1 driver Oscar Piastri by introducing a new chicken option to its Oscar Piastri burger range, a move that aligns the brand with one of Australia’s rising sporting stars. The launch arrives as excitement builds around the Formula 1 Australian Grand Prix and reflects Grill’d’s strategy of combining menu innovation with high profile collaborations.
The new chicken burger joins the already popular Oscar Piastri Wagyu Burger, which earned strong customer response following its debut. By adding a chicken alternative, Grill'd aims to broaden the appeal of the range while offering a high protein option that maintains the brand’s focus on quality ingredients and bold flavor.
Founder Simon Crowe said the partnership celebrates the values Piastri represents on the global stage. “We’re ramping up our collaboration with Oscar, celebrating what he represents: precision, commitment and peak performance. He’s an Aussie hero and we couldn’t be more thrilled to take our partnership into the next chapter,” Crowe said.
Piastri also welcomed the expanded collaboration, noting that the partnership reflects his long standing connection with the brand. “After the success of the first burger, I was thrilled to team up with Grill'd again for this fresh take. They’ve always been my go to for a delicious bite, which makes this partnership even more special,” he said.
The nationwide rollout highlights Grill'd's ability to connect menu development with cultural moments that resonate with customers. By linking the burger launch to one of Australia’s biggest sporting events, the brand continues to strengthen its presence in the competitive fast casual dining market.
Key Facts:
| New Burger Launch | The Oscar Piastri Chicken Burger is launched nationwide ahead of the Formula 1 Australian Grand Prix. |
|---|---|
| Partnership Duration | The partnership between Grill’d and Oscar Piastri has been extended for another year. |
| High-Protein Focus | The new chicken burger is marketed as high-protein and flavourful, designed for performance. |
| Fan Favorite Returns | The original Oscar Piastri Wagyu Burger remains as a permanent offering due to high demand. |
| Collaboration Significance | This collaboration represents a blend of culinary excellence and sporting achievement. |
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