Greensleeves Lawn Care brought its franchise network together at the Hilton Birmingham Metropole for its 2026 reunion, creating a setting focused on collaboration, strategy, and shared learning. The event gathered around 80 Greensleeves franchisees alongside more than 550 members of the wider Neighbourly network, reflecting the scale and interconnected nature of the organization’s service-based operations.
Built around the theme “Forging Ahead,” the conference placed a strong emphasis on strengthening customer relationships and maintaining consistent service standards. Cheryl Harper, managing director of Greensleeves Lawn Care, encouraged franchisees to embrace continuous improvement while remaining focused on delivering value within their local markets. Her message underscored the importance of balancing operational discipline with adaptability in a competitive environment.
One of the key developments introduced during the event was a new learning and development platform designed to support operational consistency across the network. The initiative aims to provide franchisees with structured training and tools to enhance performance, reinforcing the brand’s commitment to high standards and long-term growth.
The conference also recognized exceptional performance among franchisees. Lesley and Jamie Clark of Greensleeves Doncaster were named Franchisee of the Year, a reflection of their sustained success and dedication over the past 15 years. Their achievements illustrate how adherence to proven systems, combined with strong local engagement, can drive consistent results.
Mike Davis, chief executive officer of Neighbourly, delivered keynote remarks that focused on the future of service franchising and the importance of strong leadership. He highlighted the role of collaboration and shared values in building resilient franchise systems. As the event concluded, the gathering reinforced a clear message that growth within the Greensleeves network will continue to be shaped by communication, trust, and a commitment to service excellence.
