Fully Promoted brought together franchise owners, vendor partners, and brand leadership for its 2026 Annual Summit in Fort Worth, Texas, centering the event on a clear objective: improving execution across the system. Held under the theme “Raising the Bar,” the multi-day gathering focused on strengthening customer experience, refining operations, and preparing franchisees for sustained growth in a competitive market.
Andrew Titus, president of Fully Promoted, emphasized that the brand is entering a new phase of development. After several years of investing in marketing tools, training programs, and sales resources, the company is now focused on implementation. “This year’s Summit was about evolution,” he said, highlighting the need for franchise owners to adopt more advanced strategies and deliver a more consultative and personalized sales experience.
The event, held from March 9 to 11 alongside the ASI Show in Fort Worth, featured expanded educational sessions, networking opportunities, and keynote presentations. Motivational speaker Walter Bond shared lessons on resilience and high performance, while Ray Titus, founder of Fully Promoted and chief executive of United Franchise Group, reinforced the importance of disciplined execution in achieving long term success.
Education remained a central pillar of the summit. Vendor partners introduced new product strategies and approaches to increase profitability, while sessions explored how franchise owners can position themselves as trusted advisors in the promotional products space. The emphasis on higher margin offerings and deeper client relationships reflects a broader shift toward value-driven selling across the network.
The event concluded with an awards ceremony recognizing franchise owners for leadership, performance, and commitment to excellence. As Fully Promoted continues to expand its global footprint, the summit underscored a unified message for its network. Growth will be driven not only by new opportunities but also by consistent execution, elevated service, and a stronger focus on delivering meaningful customer experiences.
