How Puddle Pools transformed an overlooked home service into a scalable franchise across North America
- Founded by Mark Amery after frustration with pool maintenance services
- Launched in 2018; operates under a scalable, predictable revenue model
- Expansion across Canada and the U.S., leveraging partnerships for growth
Some business ideas begin with spreadsheets and projections. Puddle Pools began with frustration. Founder and CEO Mark Amery had recently moved into a home with a pool and quickly discovered how difficult it was to find reliable service. Phone calls went unanswered, appointments were declined, and professionalism varied widely, revealing an industry that lacked consistency despite being essential to homeowners and property managers.
The turning point came when a service technician finally agreed to stop by, arriving in casual attire that underscored the informal standards Amery had encountered. While friendly, the experience highlighted a broader opportunity. Amery believed pool and spa maintenance could be delivered with dependable scheduling, trained technicians, and a customer-first mindset. In 2018, he launched Puddle Pools with the goal of bringing structure and credibility to a fragmented market.
From its earliest days, the business was designed to scale. Puddle Pools introduced mandatory daily and weekly service plans that created predictable, recurring revenue while strengthening long-term customer relationships. By serving both residential and commercial clients, including homeowners associations, apartment communities, and hospitality properties, the brand built stability across seasonal and economic cycles.
Operational simplicity became a defining advantage. Franchisees can start with a single technician and truck, keeping startup costs low while growing deliberately. Centralized marketing and a dedicated call center allow owners to manage their businesses remotely, making the model especially appealing to executive and semi-absentee operators seeking flexibility without sacrificing performance.
After beginning franchising in Canada, Puddle Pools expanded into the United States through a strategic partnership that supported measured growth. With dozens of territories now operating across North America, the brand continues to prove that even established service industries can be reimagined. Built on a personal origin story, disciplined systems, and recurring revenue, Puddle Pools is positioning itself for sustained growth in the years ahead.
Key Facts:
| Founding Year | Puddle Pools was founded in 2018 by Mark Amery. |
|---|---|
| Initial Challenge | Mark struggled to find reliable pool service after moving into a new home. |
| Expansion | After launching in Canada, Puddle Pools began franchising in 2023. |
| Unique Business Model | The franchise operates on mandatory daily and weekly service, ensuring recurring revenue. |
| Current Territories | As of February 2024, Puddle Pools has expanded to 47 territories. |
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