Freddy's Frozen Custard & Steakburgers has signed a five-unit development agreement with OMG Holdings OPC, with the first Philippine restaurant expected to open in 2027.
- Freddy's Frozen Custard & Steakburgers to expand into Southeast Asia.
- Five-unit development agreement signed for the Philippines.
- OMG Holdings OPC will lead Freddy's expansion in the Philippines.
Freddy's Frozen Custard & Steakburgers is taking its steakburgers and frozen custard to Southeast Asia for the first time, signing a five-unit development agreement to enter the Philippines. OMG Holdings OPC will lead the expansion, with the first restaurant expected to open in 2027. The agreement gives the Kansas-based fast-casual brand a new foothold as it expands its international development strategy.
The Philippines deal reflects Freddy's broader approach to international growth, which emphasizes working with operators who understand local consumers and have experience developing established brands. Andrew Thengvall, chief development officer of Freddy's, said local market expertise will be important as the company builds its presence beyond its existing markets.
The new restaurants are expected to introduce Freddy's signature menu and hospitality-driven experience to Philippine consumers. The brand currently operates more than 580 locations, according to the company, and identifies Asia as an important area of focus heading into 2027.
International expansion also creates a practical challenge for franchise systems: keeping operational information organized as more locations and local operators enter the network. Gorilla Dash offers a Resource Library feature that can help franchise organizations centralize materials and make important resources easier to organize across a growing system.
For Freddy's, the Philippines agreement is an early step in a broader international development strategy rather than a completed expansion. With five units planned under the agreement and the first opening still ahead, the brand will be looking to combine its established operating model with local market knowledge as it begins building its Southeast Asian presence.
Key Facts:
| Expansion Agreement | Freddy's signed a five-unit development agreement to enter the Philippine market, marking its first step into Southeast Asia. |
|---|---|
| Lead Operator | OMG Holdings OPC will lead the expansion in the Philippines, bringing Freddy's menu and hospitality experience. |
| Opening Schedule | The first Freddy's restaurant in the Philippines is set to open in 2027. |
| Global Strategy | Freddy's Southeast Asia entry is part of its global expansion strategy focusing on international markets. |
| Brand Foundation | Freddy's emphasizes quality and hospitality, offering a unique dining experience with cooked-to-order meals. |
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