Freddy's Frozen Custard & Steakburgers Brings Midwest Charm to South Carolina with NFL Star Ben Powers Leading the Charge

The Midwest's beloved fast-casual chain, Freddy's Frozen Custard & Steakburgers, is setting its sights on Southern charm as it embarks on a flavorful expansion in South Carolina. With a 10-unit development agreement in hand, the anticipation is palpable as Freddy's gears up to bring its signature sizzle to Greenville and Spartanburg Counties.

Leading the charge in this scrumptious endeavor is none other than NFL offensive lineman Ben Powers, a gridiron powerhouse with a taste for success both on and off the field. Teaming up with the seasoned culinary minds at GVL Hospitality Group, Powers is primed to deliver a winning game plan that will see the Freddy's brand flourish in new territories.

Scheduled to make its delicious debut in 2025, the first Freddy's outpost will be a beacon of culinary delight, drawing in hungry patrons with promises of tantalizing custard treats and mouthwatering steakburgers. And with the first property purchase slated for later this year, the excitement is building among food enthusiasts and burger aficionados alike.

With Powers at the helm, the business is in good hands, as the Wichita-native quarterback of this expansion knows a thing or two about strategic plays and scoring big points. Entrusting his partners Brett Rickert and Brian Stevens from GVL Hospitality to ensure smooth operations, Powers can focus on his NFL career, knowing that the Freddy's legacy is in capable hands.

Rickert, armed with experience in restaurant management, takes on the crucial role of operating partner, ensuring that every custard cone and burger patty meets the high standards Freddy's is known for. Meanwhile, Stevens will apply his expertise in site selection and construction to ensure that each new location is a reflection of the brand's commitment to quality and excellence.

As the countdown to Freddy's grand South Carolina expansion begins, one thing is clear: the joy of Freddy's is set to spread like wildfire, igniting taste buds and sparking smiles in every community lucky enough to savor its delicious offerings. So keep an eye out for that unmistakable red and white awning, for where there's Freddy's, there's bound to be a good time waiting to be had.