Hunter and Mallory Mitchem, experienced multi-unit franchisees, are set to expand Face Foundrié’s presence in the Dallas area with four additional locations. This move increases their portfolio to a total of 15 units across Texas, Oklahoma, and Kansas, solidifying their position as one of the brand’s largest operators. The expansion highlights both the growing demand for wellness and skincare services and the strength of experienced franchise leadership.
Hunter Mitchem described Face Foundrié as a natural fit for their ambitions. He noted that the brand’s commitment to delivering an elevated yet approachable experience for clients, combined with strong franchisee support, aligned perfectly with their goals. “Dallas is a thriving market, and we are excited to continue growing the brand’s presence in the Lone Star State,” he said.
Mallory Mitchem, who brings years of media and executive experience along with multi-unit SweatHouz operations, emphasized the family aspect of their decision. With two daughters, she expressed the importance of demonstrating the value of self-care and wellness. She added that Face Foundrié’s efficient business model allows them to provide a luxurious, time-conscious experience for clients while maintaining operational excellence.
The Mitchems have several new openings planned, including locations in McKinney, Plano, and Frisco, with additional sites in Oklahoma City, Tulsa, and Wichita. Starting from two existing locations, they aim to reach a total of five additional salons by spring 2027. Their strategy reflects a careful balance of growth and quality control, ensuring each new site upholds the brand’s high standards.
Michele Henry, Founder and CEO of Face Foundrié, praised the Mitchems for their dedication and leadership. She highlighted their ability to represent the brand’s vision while making a tangible impact in their markets. Their continued expansion demonstrates how committed franchisees can drive both brand growth and customer satisfaction.
As Face Foundrié strengthens its footprint across the region, the Mitchems’ expansion reinforces the growing appeal of wellness-focused franchises. Their approach underscores the importance of combining industry expertise with personal passion, creating a sustainable path for long-term success in the competitive skincare and wellness sector.
