Fitness Machine Technicians gathered franchise owners in Albuquerque for its annual convention, a milestone event that celebrated operational excellence and leadership across the system. The brand honored two standout performers with its top awards, recognizing Dawn Lee as Franchisee of the Year and Glenn Deetman as Rookie of the Year, underscoring the company’s emphasis on performance, service quality, and community engagement.
Dawn Lee, a franchise owner in the Pacific Northwest, earned Franchisee of the Year honors after delivering 24 percent year over year growth while maintaining a strong focus on customer relationships. As president of the Franchise Advisory Council, Lee has become a trusted voice within the network, mentoring fellow franchisees and collaborating closely with leadership to strengthen systemwide performance. Her approach reflects a balance of disciplined operations and community-centered service.
Glenn Deetman received Rookie of the Year recognition for building momentum early in his franchise journey following his transition from military service to business ownership. His structured leadership style and commitment to consistent service standards have driven strong client retention and laid the groundwork for a growing multi-unit operation. Deetman described the award as a source of motivation to continue investing in his team and expanding responsibly.
The convention also highlighted the role of Main Line Brands, the parent company of Fitness Machine Technicians, in fostering franchisee development through training, collaboration, and strategic support. Jason Pritchard, president of Main Line Brands, emphasized that the achievements recognized at the event reflect the strength of the franchise model and the dedication of owners who operate at a high standard every day.
As the brand looks ahead to 2026, the annual gathering served as both a celebration and a planning forum, reinforcing the idea that franchise growth is driven by people as much as performance. By recognizing leadership, resilience, and service excellence, Fitness Machine Technicians continues to position itself as a franchise system built on long-term partnership and shared success.
