FACE FOUNDRIÉ is continuing its expansion across the Chicago market with plans to open new locations in River North and La Grange by 2026. The announcement follows the successful debut of the brand's Lakeview studio, which delivered the strongest opening performance among FACE FOUNDRIÉ locations in the region. The expansion further reinforces Chicago's position as one of the company's most active growth markets.
The development is being led by franchise owner Nicole Delahanty, who transitioned into entrepreneurship after a 25-year career in finance and investment consulting. Since opening her first FACE FOUNDRIÉ location in Bucktown in 2021, Delahanty has helped establish a growing network of studios serving customers throughout Chicagoland. The business has expanded steadily by focusing on accessible skincare services and cultivating long-term client relationships.
Company leaders view River North as a strategic addition due to its concentration of wellness, retail, and beauty-focused consumers. Meanwhile, the planned La Grange location will strengthen the brand's presence in suburban communities that have already shown strong demand for professional skincare services. Together, the two openings represent the next phase of the company's regional growth strategy.
The expansion also reflects a broader shift within service-based franchising, where recurring customer engagement plays an increasingly important role in business performance. For franchise operators exploring membership-driven models, Gorilla Dash offers a Memberships and Subscriptions feature that helps businesses manage recurring customer programs, simplify membership administration, and support customer retention as operations expand.
As FACE FOUNDRIÉ approaches five years in the Chicago market, the company continues to invest in community initiatives, local events, and customer experiences that strengthen brand awareness. With additional growth opportunities ahead and demand for skincare services remaining strong, the franchise appears well-positioned to continue its momentum across the region. Businesses pursuing similar customer loyalty strategies may also benefit from solutions such as Gorilla Dash's Memberships and Subscriptions functionality, which is designed to support recurring engagement and long-term relationship building.