In celebration of National Chicken Wing Day on July 29, East Coast Wings + Grill (ECW+G) is launching a series of bold promotions designed to delight wing enthusiasts and strengthen customer loyalty. This year’s celebration is infused with dynamic flavors, engaging incentives, and a fresh brand personality embodied by the introduction of their new mascot, Coop.
Throughout July, guests can earn double loyalty points every Wing Wednesday, both in-store and through the ECW+G mobile app. The culmination of these weekly rewards arrives on National Chicken Wing Day itself, when diners can enjoy wings for just 25 cents each, available with a minimum order of ten and the purchase of a Pepsi beverage. With over 50 award-winning flavors available and spice levels to match every palate, the offer is designed to invite guests into a world of culinary discovery.
In addition to these limited-time promotions, ECW+G is introducing the Flavor Frenzy Challenge—a year-long competition that rewards brand loyalty with significant prizes. Guests who visit any ECW+G location at least 50 times before the next National Chicken Wing Day will qualify for the grand prize valued at over $2,000. Every five visits unlock surprise rewards, keeping fans engaged and returning for more. According to Ashley Mitchell, Vice President of Marketing, the campaign reflects ECW+G’s commitment to its passionate community of flavor seekers, stating that the initiative is "a jubilant nod to an avid, flavor-loving customer base that can’t get enough."
Adding even more personality to the brand is the debut of Coop, ECW+G’s energetic new mascot. Designed to appeal to fans of all ages, Coop will be featured on children's menus, across digital platforms, and throughout promotional content—strengthening the brand's presence in a playful and accessible way.
ECW+G continues to expand its reputation as a destination for families and food lovers alike, offering a well-rounded menu of burgers, flatbreads, skillets, and craft beer selections. The brand's focus on hospitality, variety, and customer engagement positions it as more than just a casual dining restaurant—it is a hub for flavorful experiences and community connection.