Drybar is preparing to expand into two of Brooklyn’s most dynamic neighborhoods and into Delaware with a multi-unit development agreement that will add three new locations to its growing portfolio. The expansion is being led by Angelique Patterson, a real estate developer and entrepreneur who has long admired the brand’s unique ability to combine style and confidence. The first opening is expected later this year in Christiana, Delaware.
For Patterson, the move is as personal as it is professional. A graduate of New York University, she once lived in Brooklyn and considers the borough an important part of her early career. Launching new Drybar shops in Park Slope and Williamsburg feels like a return home, while opening in Delaware represents a chance to strengthen ties to the state where she was raised. “As a wellness and lifestyle entrepreneur, Drybar is a haven for confidence and community,” Patterson said. “It is more than just a beauty brand.”
Amanda Clark, chief executive of WellBiz Brands, which owns Drybar, said Patterson’s background in real estate and her passion for beauty and wellness make her an ideal leader for the expansion. She praised Patterson’s ability to combine operational discipline with genuine community engagement, qualities she believes will help establish Drybar as a trusted destination in both markets.
Founded in 2010, Drybar was built on a simple concept: offering professional blowouts in a chic setting without the complexity of cuts or coloring. The brand quickly gained national attention and has since become part of WellBiz Brands’ portfolio of lifestyle and beauty services. With nearly 750 locations across its various franchise concepts, the company continues to broaden its reach through carefully selected partners like Patterson.
The choice of Park Slope and Williamsburg highlights Drybar’s strategy of entering neighborhoods known for trendsetting consumers and strong demand for premium services. Delaware, on the other hand, offers growth potential in suburban markets where high-end beauty concepts are still emerging. Patterson sees value in both approaches, noting that each community brings its own culture and energy, which Drybar can adapt to and serve.
For Patterson, the expansion is also about building spaces where people feel uplifted. Her vision extends beyond hairstyling to fostering environments where confidence and community thrive. With the Christiana location set to open soon, industry watchers will be following closely to see how her leadership shapes Drybar’s next chapter in both New York and Delaware.
