Cousins Subs and the University of Wisconsin–Madison Athletics have renewed their partnership with the launch of the 2025 Bucky’s Bash sweepstakes, an initiative designed to bring fans closer to the heart of the game. Open through October 26, the promotion offers participants a daily chance to win a grand prize that captures the excitement of college football. The package includes two tickets to the Wisconsin versus Illinois matchup on November 22, pregame field access, a football signed by head coach Luke Fickell, a $200 gift card to the University Book Store, and a year of free Cousins Subs.
The sweepstakes does not stop with the grand prize. Second place will award a Badger prize pack, a $100 University Book Store gift card, and a $50 Cousins Subs gift card. Third-place winners will receive a $75 bookstore certificate and a $25 Cousins Subs card, ensuring that multiple fans walk away with meaningful prizes connected to the Wisconsin experience.
Christine Specht, chief executive of Cousins Subs, said the promotion underscores the company’s deep connection to its home state. “As a Wisconsin-based company, our partnership with Wisconsin Athletics is especially meaningful,” she said. “We are proud to celebrate our shared passion for tradition, community, and gameday.” She noted that initiatives like Bucky’s Bash not only create lasting memories for fans but also strengthen the bond between the brand and the communities it serves.
Beyond the sweepstakes, Cousins Subs is amplifying its presence at Wisconsin football games. Fans attending contests at Camp Randall Stadium will find a selection of the company’s sandwiches available in Badger Alley, blending the energy of game day with the comfort of a local favorite. The move reflects the brand’s strategy of tying its identity to shared cultural moments and experiences.
For Cousins Subs, the Bucky’s Bash campaign is more than a giveaway. It is an opportunity to reinforce brand loyalty, expand visibility, and deepen relationships with fans who see the company not just as a restaurant but as part of Wisconsin’s game day tradition. By aligning with the spirit of the Badgers, the franchise continues to demonstrate how community-rooted partnerships can translate into both meaningful engagement and long-term brand strength.
