Cousins Subs has brought back its $10 Meal Deal in an online-exclusive promotion designed to balance value with indulgence. For just ten dollars, customers can choose between a 7½-inch Ham & Provolone, Turkey Breast, or Veggie sub, and receive chips or regular fries, a cookie, and a regular fountain beverage.
This time around the chain is offering optional add-ons to enhance the deal: upgrades are available to a large fountain beverage, large fries, a regular shake, or Wisconsin cheese curds for a modest extra cost. These choices allow patrons to tailor their meals without straining their budgets.
Christine Specht, Chief Executive Officer of Cousins Subs, said she is “thrilled to bring back the $10 Meal Deal for our guests.” She emphasized that the promotion reflects the company’s commitment to delivering not only fresh and complete meals but also flexibility and value.
The meal deal is accessible only through Cousins Subs’ website and mobile app. It is being billed as a limited-time offer, encouraging customers to act while the promotion lasts. Terms are subject to change without notice.
Founded in 1972, Cousins Subs is a family-owned fast-casual chain operating nearly 100 locations across Wisconsin and Indiana. The brand has built its reputation on “deli fresh” ingredients and bread baked daily, underpinning promotions such as this with consistent quality.
With food inflation lingering and consumers increasingly seeking affordable dining options, this kind of promotion could enhance traffic and online engagement. Franchisees may benefit from incremental sales, especially by upselling the optional add-ons. The success of the $10 Meal Deal could serve as a barometer for what value-oriented offers resonate in the current market.
