Cicis Pizza has officially named Missy Lukens as its new Vice President of Marketing, marking a strategic move as the company celebrates its 40th anniversary. With over two decades of experience in consumer-focused marketing, Lukens is positioned to lead the brand through its next phase of growth by reconnecting with longtime fans and capturing the attention of new audiences.
Lukens brings a wealth of expertise from notable companies such as PepsiCo/Frito-Lay and 7-Eleven, where she played pivotal roles in brand development and customer engagement. At 7-Eleven, she led initiatives that unified guest experiences under a cohesive brand identity, driving stronger emotional connections with consumers. Her ability to deliver marketing that resonates at both local and national levels makes her an ideal fit for Cicis, a brand that blends tradition with evolving customer expectations.
“Missy’s creative and consumer-first approach aligns with our vision for the future of Cicis,” said Jeff Hetsel, President of Cicis Pizza. “We are excited to welcome her to the leadership team as we continue to build on the momentum of our legacy and look ahead to our next chapter.”
Lukens joins Cicis at a time when brand nostalgia is increasingly influencing consumer preferences. She aims to revitalize Cicis’ messaging to strike a balance between honoring the brand’s family-friendly roots and engaging a younger, experience-driven demographic. “It’s an incredible time to join Cicis,” Lukens said. “The opportunity to build on this iconic brand’s history while bringing fresh ideas to the table is something I’m truly excited about.”
As Cicis looks to evolve in a competitive fast-casual dining market, Lukens' leadership will be essential in crafting compelling campaigns that highlight the brand’s value, variety, and community appeal. Her appointment signals Cicis' commitment to innovation while staying grounded in the guest-first ethos that has shaped the company over the past four decades.
