ChipsAway has renewed its partnership with Team BRIT driver Aaron Morgan for the 2026 season, extending a collaboration centered on performance, accessibility, and inclusion within British motorsport. Morgan, who was paralyzed following a motocross accident, has become one of the most visible figures in adaptive racing through his work with Team BRIT, an organization dedicated to creating competitive opportunities for disabled drivers.
Since joining the racing program, Morgan has competed using Team BRIT’s hand-control technology, designed to enable drivers with physical disabilities to race competitively alongside able-bodied participants. The technology has become central to the team’s broader mission of reshaping perceptions around accessibility in motorsport while demonstrating that competitive standards remain uncompromised.
For ChipsAway, the partnership aligns closely with the company’s own brand identity. Known for automotive paintwork and repair services throughout the United Kingdom, the franchise network has framed the collaboration as a reflection of its commitment to precision, professionalism, and innovation. Rebecca de Chair said Morgan’s professionalism and determination continue to resonate strongly across the franchise network as the partnership enters another season.
The relationship also reflects a broader trend among franchise organizations seeking partnerships that extend beyond traditional sponsorship visibility. Brands are increasingly aligning themselves with initiatives tied to inclusion, community impact, and technological progress. As franchise systems grow, maintaining operational consistency across multiple locations becomes equally important. Gorilla Dash’s Resource Library feature illustrates how centralized access to training resources and operational guidance can help franchise networks preserve standards while supporting collaboration across dispersed teams.
For Team BRIT, the 2026 season represents another opportunity to expand awareness around adaptive motorsport and demonstrate the viability of inclusive racing technologies at the professional level. For ChipsAway, the partnership continues to position the company alongside a story defined not only by competition but by persistence and innovation. Together, the organizations are advancing a message that performance and accessibility are no longer separate conversations within modern sport.
