Caring Senior Service has expanded its leadership team with the appointment of Ken Doty as chief operating officer and Justin McAdoo as chief technology officer. The company said the additions represent a step forward in strengthening its operational foundation while modernizing technology for caregivers and franchisees. Chief executive Jeff Salter described the moves as part of a broader strategy to position the brand as both compassionate and innovative in the home care industry.
Mr. Doty brings more than two decades of experience in franchise development and operations. He has guided service-driven companies through phases of growth and transformation, expertise that will now be applied to Caring Senior Service’s nationwide network. In his new role, he will focus on improving workflows, refining performance metrics, and ensuring franchisees have the support needed to succeed. He noted that the company’s mission presents a significant opportunity to attract entrepreneurs who share a commitment to quality care.
Mr. McAdoo enters with more than ten years of experience in digital solutions and process innovation. He will oversee the company’s efforts to expand Tendio, its proprietary software platform, while also enhancing resources for caregivers and franchisees. His focus will be on building efficient systems that strengthen communication and simplify daily tasks. He said that by giving caregivers the right tools, the company can improve both employee satisfaction and client outcomes.
The appointments come at a time when demand for in-home senior care is rising sharply. An aging population and growing pressures on healthcare systems have created opportunities for providers that can combine strong operational practices with modern technology. Caring Senior Service, which has received industry recognition for its innovation, has invested in new platforms such as Kerry Care, an AI-powered virtual assistant designed to support caregivers.
Mr. Salter emphasized that the leadership changes will help maintain quality as the company expands. He said that Mr. Doty’s track record in operations and Mr. McAdoo’s expertise in digital transformation are critical to building a franchise system that meets the needs of both families and franchise owners.
Founded in 1991 and franchising since 2002, Caring Senior Service operates locations across the United States. With the new appointments, the company is reinforcing its commitment to combining compassionate, personalized care with the infrastructure and technology needed for sustainable growth.