Berry and Cherry make their full-sized plush debut as Build-A-Bear expands its exclusive Sanrio Halloween collection across select international markets.
- Build-A-Bear launches Sanrio Halloween Collection featuring Lloromannic characters.
- Berry and Cherry make their first full-sized plush appearance.
- Collection available in the U.S., UK, Ireland, and Canada.
Build-A-Bear Workshop is expanding its seasonal lineup with the first full-sized plush versions of Sanrio's Lloromannic characters, Berry and Cherry. Available across the United States, Canada, the United Kingdom and Ireland, the limited-time release brings two fan-favorite characters to the retailer's growing collection of exclusive licensed products ahead of Halloween.
Originating from the magical world connected to Cinnamoroll, Berry and Cherry are known for their contrasting personalities and gothic-inspired style. Their debut is accompanied by additional seasonal releases, including a spiderweb-themed Cinnamoroll and a celestial-inspired Hello Kitty, giving collectors a wider selection of Halloween exclusives while strengthening Build-A-Bear's long-standing collaboration with Sanrio.
Chief Brand Officer Kim Utlaut said the collection reflects the company's commitment to delivering products that customers have been eagerly anticipating. By introducing characters that have long been requested by fans, Build-A-Bear continues to build excitement around limited-edition launches that blend nostalgia with fresh seasonal offerings, encouraging repeat visits from collectors and families alike.
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Key Facts:
| Build-A-Bear Collection Launch | The collection features plush versions of Sanrio's Lloromannic characters, Berry and Cherry, debuting in select countries. |
|---|---|
| Notable Characters | Includes Berry and Cherry, Spooky Webs Cinnamoroll, and Starry Sky Hello Kitty in the Halloween Collection. |
| Lloromannic Origin | Introduced in 2007, Berry and Cherry come from a world beyond a magical mirror, tied to Cinnamoroll. |
| Launch Countries | Available in the United States, United Kingdom, Ireland, and Canada. |
| Brand Partner Statements | Both Build-A-Bear and Sanrio express excitement over the partnership and fan engagement potential. |
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