Build-A-Bear Workshop is expanding its seasonal lineup with the first full-sized plush versions of Sanrio's Lloromannic characters, Berry and Cherry. Available across the United States, Canada, the United Kingdom and Ireland, the limited-time release brings two fan-favorite characters to the retailer's growing collection of exclusive licensed products ahead of Halloween.
Originating from the magical world connected to Cinnamoroll, Berry and Cherry are known for their contrasting personalities and gothic-inspired style. Their debut is accompanied by additional seasonal releases, including a spiderweb-themed Cinnamoroll and a celestial-inspired Hello Kitty, giving collectors a wider selection of Halloween exclusives while strengthening Build-A-Bear's long-standing collaboration with Sanrio.
Chief Brand Officer Kim Utlaut said the collection reflects the company's commitment to delivering products that customers have been eagerly anticipating. By introducing characters that have long been requested by fans, Build-A-Bear continues to build excitement around limited-edition launches that blend nostalgia with fresh seasonal offerings, encouraging repeat visits from collectors and families alike.
For franchise businesses managing seasonal campaigns, organizing creative assets efficiently can be just as important as launching the products themselves. The Media Library feature in Gorilla Dash provides a centralized location for storing marketing images, promotional graphics and brand materials, making it easier for teams to access approved content across multiple locations. As brands introduce limited-time collections and coordinated campaigns, having marketing resources readily available can help maintain consistency while supporting faster execution.
