A four-location agreement with Faber, Coe & Gregg will bring Bojangles to a Norfolk military base, Norfolk International Airport and two additional nontraditional venues.
- Bojangles plans new locations in Norfolk, Virginia.
- First Bojangles military base restaurant to open.
- Agreement with Faber, Coe & Gregg for non-traditional development.
Bojangles is expanding beyond its traditional restaurant footprint with a four-location nontraditional development agreement in Norfolk, Virginia. The agreement with Faber, Coe & Gregg of Florida Inc. will bring the Southern chicken and biscuit brand to a military base and Norfolk International Airport, along with two additional nontraditional locations planned over the next six years.
The first military base restaurant will represent a new venue for Bojangles as the company continues building its presence in Virginia. Faber, Coe & Gregg, an experienced operator of restaurants and other businesses in nontraditional settings, will lead the development. Wally Janokowicz, a vice president with the company, said the group was attracted to Bojangles' operating model and its potential to connect with new customers.
The agreement also calls for a Bojangles location at Norfolk International Airport. Faber, Coe & Gregg is already involved in the airport's broader concessions plans, which include a mix of national brands and local concepts as Norfolk International Airport modernizes its food and retail offerings. The airport authority has said the updated concessions program is expected to begin rolling out in phases.
For Bojangles, the move reflects a broader effort to find new ways to reach customers while supporting franchise-led growth. CEO Jose Armario has emphasized the importance of franchisee success as the company expands, and the Norfolk agreement gives an experienced operator responsibility for introducing the brand to military and travel audiences. Franchise opportunities also remain available in territories across Virginia.
Expansion into military bases, airports and other nontraditional venues can create operational challenges because teams must adapt established brand standards to different environments. A Gorilla Dash Knowledge Base can give franchise teams a centralized place for training materials, operating procedures and other resources, helping employees access consistent information as new locations come online. For growing franchise networks, that kind of organizational structure can support smoother execution without changing the local character of each operation.
Key Facts:
| First Military Base Restaurant | Bojangles is set to open its first restaurant on a military base in Norfolk, Virginia, marking a significant expansion step. |
|---|---|
| Non-Traditional Locations Expansion | Bojangles, with Faber, Coe & Gregg, will expand into non-traditional venues such as airports in Virginia. |
| Faber, Coe & Gregg Partnership | A strategic agreement with experienced operator Faber, Coe & Gregg will assist in Bojangles' expansion into new markets. |
| Franchising Opportunities | There are opportunities for entrepreneurs in Virginia to leverage Bojangles’ proven business model by opening new locations. |
| Southern Menu Offerings | Bojangles is known for its hand-breaded chicken and fresh-baked biscuits, central to its appeal in new markets. |
| CEO's Vision | Jose Armario emphasizes sustainable growth and franchisee success as keys to Bojangles' expanding footprint. |
| History of Bojangles | For nearly 50 years, Bojangles has offered Southern-style comfort foods, expanding from the Southeast to new regions. |
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