Ziggi's Coffee has strengthened its executive leadership team with the appointment of Stacey Pool as Chief Growth Officer, a move that reflects the company's continued investment in long-term franchise expansion. The Colorado-based coffee brand now operates more than 120 locations across the United States, with more than 200 additional stores in various stages of development.
Pool brings extensive franchise and consumer brand experience to the role. Her background includes leadership positions at FullSpeed Automotive and Noodles & Company, where she focused on marketing, customer engagement and business growth. She also played a key role in the development of Vail Resorts' Epic Pass, one of the travel industry's most recognized membership programs. At Ziggi's Coffee, she will oversee initiatives designed to strengthen unit performance while supporting the brand's expanding franchise network.
Co-founder Brandon Knudsen said Pool's experience in scaling franchise organizations and building consumer brands makes her a strong addition to the executive team. As Ziggi's continues entering new markets, the company is focused not only on opening new locations but also on ensuring franchisees have the operational support needed to grow sustainably.
Expanding franchise systems often face the challenge of keeping every location aligned as new operators join the network. Solutions such as a Resource Library can help centralize training materials, operating procedures and brand standards, while Internal Emails enable franchisors to quickly distribute updates, operational guidance and company announcements across every location. Together, these capabilities help support consistency as organizations continue to scale.
For Ziggi's Coffee, the appointment of Stacey Pool represents more than an executive hire. It signals the company's commitment to building the leadership structure needed for its next phase of national growth. With a substantial development pipeline and renewed focus on franchise performance, the brand is positioning itself to expand while maintaining the operational discipline and customer experience that have fueled its success to date.
