The Southern Chicken Chain Invades the East Coast
- Zaxby's signs a multi-unit agreement for four new locations in Baltimore, MD.
- Lattakia Group LLC will manage the development, tapping into local expertise.
- Expansion plans include not only Baltimore but also locations in Maryland's Eastern Shore and New York City.
Zaxby’s, the beloved Georgia-based franchise that has made Chicken Fingerz™ a household name, is setting its sights on Baltimore, MD. With a multi-unit development agreement freshly inked with Lattakia Group LLC, four new locations will emerge in the region, serving the community its signature chicken delights and tantalizing sauces.
The franchise is excited, and rightly so. Lattakia Group LLC, boasting seven years of franchising experience and local community ties, believes in Zaxby’s mission to deliver high-quality food that resonates with its guests. A company representative expressed excitement about introducing Zaxby’s to their hometown, highlighting how the brand's dedication to quality mirrors their own community-focused values.
Zaxby’s has its eye on East Coast expansion in 2025, making the Baltimore agreement a pivotal step. They anticipate additional openings not just in Baltimore but also on the Eastern Shore of Maryland, Philadelphia, and into the highly coveted New York City market. Locations are being scouted in communities like Nottingham and Glen Burnie—names that will soon carry the sweet scent of fried chicken and the taste of southern hospitality.
Mike Mettler, Zaxby’s Chief Development Officer, warmly welcomed the partnership with the Lattakia Group, acknowledging their franchise success and community roots as a strong foundation for the brand’s Baltimore debut. This expansion marks the start of Zaxby’s presence in the city, seizing the chance to nook themselves into the hearts and stomachs of Baltimoreans.
Founded in 1990, Zaxby’s has grown to more than 970 locations nationwide, celebrated for its array of 12 signature sauces and, of course, its Chicken Fingerz™. The franchise’s pedigree in quality and flavor has garnered it accolades from various industry experts—solidifying its place in the QSR scene. As they embark on this journey in Baltimore, Zaxby’s is keen on delivering flavorful meals and creating lasting dining experiences, eager to foster community connections through its scrumptious offerings.
The franchise is excited, and rightly so. Lattakia Group LLC, boasting seven years of franchising experience and local community ties, believes in Zaxby’s mission to deliver high-quality food that resonates with its guests. A company representative expressed excitement about introducing Zaxby’s to their hometown, highlighting how the brand's dedication to quality mirrors their own community-focused values.
Zaxby’s has its eye on East Coast expansion in 2025, making the Baltimore agreement a pivotal step. They anticipate additional openings not just in Baltimore but also on the Eastern Shore of Maryland, Philadelphia, and into the highly coveted New York City market. Locations are being scouted in communities like Nottingham and Glen Burnie—names that will soon carry the sweet scent of fried chicken and the taste of southern hospitality.
Mike Mettler, Zaxby’s Chief Development Officer, warmly welcomed the partnership with the Lattakia Group, acknowledging their franchise success and community roots as a strong foundation for the brand’s Baltimore debut. This expansion marks the start of Zaxby’s presence in the city, seizing the chance to nook themselves into the hearts and stomachs of Baltimoreans.
Founded in 1990, Zaxby’s has grown to more than 970 locations nationwide, celebrated for its array of 12 signature sauces and, of course, its Chicken Fingerz™. The franchise’s pedigree in quality and flavor has garnered it accolades from various industry experts—solidifying its place in the QSR scene. As they embark on this journey in Baltimore, Zaxby’s is keen on delivering flavorful meals and creating lasting dining experiences, eager to foster community connections through its scrumptious offerings.
Key Facts:
| Number of new locations | Zaxby's plans to open four new locations in Baltimore. |
|---|---|
| Franchising Experience | Lattakia Group LLC brings seven years of franchising experience. |
| Zaxby's founding year | Zaxby's was founded in 1990 and has over 970 locations. |
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