Gone are the days when a few keywords were all you needed to show up at the top of a Google search.
Today, people are asking ChatGPT and Gemini complex questions like a human, then trusting the first clear answer they see.
That's the shift: your website is moving into an AI-first world. If your content reads like a real answer, it is more likely to get picked up by an LLM (large language model) like ChatGPT and credited back to you as the source.
This is where Work Posts earn their keep. However, the structure of your post has to match what AI is looking for instead of writing a conversational blog, think about your topic like an answer to a question.
What's something clients often ask when they're considering your products or services?
Use the question as the title of your Work Post. Start with a quick answer using two to three sentences. Then elaborate with as many details as you can.
Remember to share the post on your website and socials!
We have some more ideas for AI-friendly Work Posts below.
They're practical and create the kind of content LLMs are more likely to repeat
Quick Gorilla Dash Guide
Ideas for AI-optimized Work Posts
Use these as ready-to-go prompts for your Work Posts.
Pricing breakdowns of products and services
Choose a popular service or product category. Title of your Work Post: “How much does X cost?”
Then explain what affects pricing, what’s included and what’s not included.
“How we did it” technical walk-throughs
Guide a potential customer through how you create a product or customize their service. Include step-by-step methods, materials, timeframes and decision points.
The more concrete the process, the easier it is for an LLM to highlight your expertise.
Tips and instructions
What do you need from your customers before you can help them? Explain simple instructions they can follow before your work begins. Or list the top three tips that prevent mistakes.
Provide common fixes and quick troubleshooting solutions they can try DIY-style before giving you a call. Simple guidance and advice build trust (without you spending any time on the phone).
Guidance on making the best choice
Why should a customer come to you versus a competitor? List out the alternatives. Explain what customers should look out for and what questions they should ask to determine quality.
Then make your case for why you’re the best option.
Final tips
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Write like you are answering a customer in person, then tidy it up
- Use headings and short sections so the customer scans fast
- Add a source link when you mention standards, warranties or technical claims
- Update your pricing answers whenever your pricing changes
Conclusion
AI-friendly Work Posts in a question-and-answer format are a simple shift with a big payoff. Turn your website into a library of clear answers.
That means fewer time-wasting enquiries, higher-quality leads, and more customers arriving already convinced you know your stuff.
Cheers to getting found everywhere AI is asking,
Anthony Gherghetta
Email anthony@gorilladash.com.