Pairing Wine with Charcuterie Just Got Easier and More Fun
- Graze Craze launches innovative Wine Pairing Board.
- Collaboration with sommelier Warner Boin Dowlearn.
- Includes a Pocket Guide for easy wine pairings.
Graze Craze is giving the art of snacking a refined twist with its new Wine Pairing Board, a limited-time offering designed to turn any occasion into an elevated experience. Developed in partnership with certified sommelier Warner Boin Dowlearn, the concept celebrates flavor and accessibility, bringing together gourmet charcuterie and approachable wine education in one thoughtful presentation.
Each Wine Pairing Board features a lavish spread of premium meats, cheeses, fresh fruits, indulgent dips, and hand-selected chocolates. What makes this new product distinctive is its accompanying Pocket Guide to Wine Pairings, created in collaboration with Dowlearn’s Confidence Uncorked platform. The guide helps guests confidently match wines to the flavors on their board, making pairing as effortless as it is enjoyable.
Available in three sizes to suit every gathering, from an intimate date night to a large corporate event, the boards reflect Graze Craze’s focus on versatility and quality. Guests can order the boards for pickup, delivery, or catering, ensuring that the experience is as convenient as it is indulgent. The timing, just ahead of the holiday season, underscores the brand’s understanding of how people connect over food and drink.
Dowlearn shared that her mission was to eliminate the intimidation many people feel when choosing wines. “Wine should be fun, approachable, and delicious,” she said, emphasizing that the partnership with Graze Craze is about helping everyone enjoy pairing with confidence. Her sentiment mirrors the brand’s larger commitment to transforming social dining into something warm, inviting, and inclusive.
Cory Hibbard, President of Graze Craze, noted that the Wine Pairing Board is more than a product; it is an experience crafted to bring people together. He said that by pairing expertly curated food with easy-to-follow wine guidance, the company aims to redefine the modern charcuterie experience. In a crowded market, Graze Craze continues to distinguish itself by turning simple indulgence into an art form—one that celebrates taste, community, and a touch of sophistication.
Key Facts:
| New Product Launch | Graze Craze introduces a Wine Pairing Board, offering a unique charcuterie experience. |
|---|---|
| Collaboration Details | In partnership with Warner Boin Dowlearn, a certified sommelier, to create user-friendly pairings. |
| Product Sizes | The boards are available in Large, Small, and Picnic Box sizes to serve different gatherings. |
| Pocket Guide | Each board includes a Pocket Guide to Wine Pairings, simplifying the selection process for consumers. |
| Aim of Collaboration | The partnership aims to make wine approachable and fun, eliminating the fear of incorrect pairings. |
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