Graze Craze is turning strong consumer demand for charcuterie and catering into significant franchise momentum, reporting a 65% sales increase while expanding its footprint across 15 states and Canada. The brand added 23 locations during the first half of 2026 and now has more than 130 active kitchens, putting it on a path toward 150 locations by the end of the year.
The expansion comes as charcuterie continues to move beyond traditional special occasions and into corporate meetings, celebrations and everyday gatherings. Graze Craze has broadened its offerings to meet that demand, including Sandwich Trays featuring Boar’s Head meats. At the same time, the catering-heavy model brings its own operational challenges as the company works to maintain service consistency while entering new markets.
The brand’s development now stretches across markets including Arizona, California and Virginia, alongside its expansion into Canada. Cory Hibbard, president of Graze Craze, has led the company’s efforts to adapt its menu and operating model as consumer preferences evolve. The combination of sales growth, new locations and international development points to a franchise system moving beyond its original niche.
Rapid expansion also creates a need for franchisees to have consistent access to operational information. Gorilla Dash includes a Knowledge Base that can help franchise teams centralize training materials, operating procedures and other essential resources, giving franchisees a common reference point as the network expands across multiple markets.
Graze Craze’s performance illustrates both the opportunity and complexity of scaling a catering-focused franchise. Its 65% sales growth and expanding presence across the U.S. and Canada provide evidence of strong demand, while the challenges of coordinating a growing network underscore the importance of systems that can support franchisees as the brand continues to develop.