Five Star Franchising has officially appointed Wanda Hoegren as the new Brand President of Gotcha Covered, a respected name in custom window treatments across North America. With decades of experience in franchising and a proven track record in operations, Hoegren’s promotion comes as a strategic move designed to support the brand’s continued expansion and enhance franchise owner success.
Hoegren joined Five Star Franchising in 2024 as Vice President of Operations for Gotcha Covered. During her tenure, she worked closely with both new and established franchise owners, helping them navigate operational challenges, streamline logistics, and grow their local markets. Her leadership has already been instrumental in guiding the brand through a year of growth and refinement.
Chad Jones, Co-founder and Chief Operating Officer of Five Star Franchising, expressed full confidence in Hoegren’s leadership, stating, “Over the past year, Wanda has been in the trenches with the Gotcha Covered team, supporting daily logistics and helping our new and existing franchise owners flourish.” This first-hand operational involvement has made Hoegren a natural choice to lead the brand into its next phase.
As Brand President, Hoegren will oversee all aspects of the franchise’s performance, including financial strategy, marketing execution, and customer experience. Her goal is to solidify Gotcha Covered's market presence by strengthening support for franchisees and driving consumer satisfaction through innovation and quality service.
Gotcha Covered continues to differentiate itself in the home improvement market by offering a wide array of window treatments, including blinds, custom drapery, and motorized solutions with smart home integrations. Under Hoegren’s leadership, the company aims to sharpen its competitive edge and become a top-tier option for aspiring franchisees and homeowners seeking premium window solutions.
As the franchise community looks ahead, Hoegren’s appointment marks a pivotal step in shaping the brand’s future. With her operational insight and strategic foresight, Gotcha Covered is positioned for sustainable national growth and elevated customer engagement.
