Main Line Brands is using the SkillBridge program to help service members transition into franchise careers and ownership.
- Main Line Brands partners with SkillBridge for veteran transition.
- Veterans make up 14% of franchise owners in the U.S.
- Director Davis Murphy highlights synergy between military skills and franchising.
Main Line Brands, the parent company of Fitness Machine Technicians, Mosquito Authority, and Pest Authority, is expanding efforts to help military veterans transition into civilian careers through franchising. The company works with the Department of Defense SkillBridge program, which gives service members hands-on experience with private-sector employers during their final months of active duty.
Through the program, participants gain direct exposure to franchise operations, including scheduling, customer service, field management, and business development. Main Line Brands said the initiative helps veterans understand how established systems function while evaluating long-term career opportunities after military service.
Davis Murphy, director of franchise development at Main Line Brands, said veterans often succeed in franchising because of their background in leadership, accountability, teamwork, and mission-focused execution. He said both military service and franchise ownership depend on discipline, repeatable systems, and clear performance goals.
The company said veterans also receive a 15 percent discount on new franchise territories, along with mentoring and operational guidance. Those incentives are designed to help candidates move from employment opportunities into ownership if they choose to pursue entrepreneurship within the network.
As franchise groups expand veteran-focused hiring strategies, consistent training becomes increasingly important across multiple markets. Gorilla Dash Knowledge Base can help brands centralize procedures, onboarding materials, and operational resources so new owners and staff can access guidance quickly and efficiently.
Veterans continue to represent a meaningful share of franchise ownership in the United States, reflecting the appeal of structured business models with proven support systems. Programs that connect service members with ownership pathways may become a larger part of franchise growth strategies in the years ahead.
Key Facts:
| Veteran Franchise Ownership | Veterans account for 14% of franchise owners in the U.S. despite being only 7% of the population. |
|---|---|
| SkillBridge Program | Allows service members in their final 180 days to gain civilian work experience with Main Line Brands. |
| Main Line Brands Companies | Parent company of Fitness Machine Technicians, Mosquito Authority, and Pest Authority. |
| Franchise Support | Veterans benefit from training, mentorship, 15% territory discount, and a support network. |
| Davis Murphy's Role | Director of franchise development who supports the veteran transition initiative. |
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