Thompson Street Capital Partners Acquires Bubbakoo's Burritos to Fuel Fast-Casual Expansion

In a bold move, the fast-casual dining scene is receiving a spicy shake-up with the acquisition of Bubbakoo's Burritos by Thompson Street Capital Partners. Founded in 2008 by the dynamic duo Bill Hart and Paul Altero in the quaint town of Wall Township, New Jersey, Bubbakoo’s has seen exponential growth in its franchise model since 2015, spreading like hot sauce across more than 130 locations in 15 states.

Bob Dunn, the managing partner at TSCP, paraphrased a line from the burrito-loving classics when he remarked on the brand's relevance: “Bubbakoo’s has created an innovative and compelling brand that resonates with a broad and growing customer base.” And right he is! With a flavor palette that includes the honey sriracha chicken burrito and the mouth-watering General Tso’s crispy chicken burrito, it’s no wonder patrons are flocking to this franchise.

Joe St. Geme, managing director at TSCP, chimed in on the acquisition, drawing up plans for a robust strategy to invest in tech and infrastructure while enhancing support for franchisees. It seems the culinary duo of Hart and Altero have crafted not just burritos but a solid foundation that's ready to soar high.

Bubbakoo’s has not only managed to stand toe-to-toe with Chipotle in terms of sales growth, but it's also basked in the glory of being the second-fastest growing chain in the fast-casual Mexican category last year, per data from Technomic. With accolades such as being on the Entrepreneur Franchise 500 list and the 2023 Inc. 5000, this franchise has carved a niche that’s spicy enough to be noticed.

The commitment to quality food and unforgettable service shines through Hart’s reflection: “From our earliest days in New Jersey to now having more than 130 locations across the country, we’ve been incredibly proud to see our vision resonate with guests, franchisees, and communities.”

And it seems the newly appointed capital partners share this fervor, eager to bolster Bubbakoo’s growth further. Altero sums it up nicely, stating that TSCP’s deep knowledge and experience will aid in not just accelerating growth into new markets but also in upgrading the technology and infrastructure of this beloved burrito brand.

For those wondering whether Bubbakoo's Burritos maintains that unique touch, worry not! The franchise remains dedicated to delivering custom burritos and bowls, ensuring that every meal is packed with fresh, bold flavors — a testament to its core principle of individuality and innovation.