The UPS Store's "Helping Dreams Take Flight" Float to Soar at 2025 Rose Parade

Gorilla Dash
Financial Reporting
What's included?
Real-Time Franchise Reporting — Connect POS and business management platforms to unify up-to-the-minute financials across every location
Location Performance Insights — Compare store-level results to spot trends, outliers, and opportunities across your network
Marketing ROI Tracking — Tie marketing spend to revenue and performance to understand what’s working and where to optimize
The UPS Store Unleashes Prehistoric Magic at 2025 Rose Parade
- The UPS Store will feature a float themed "Helping Dreams Take Flight" at the 2025 Rose Parade.
- The float will depict a prehistoric scene of a mother pterodactyl watching her offspring take its first flight over Pasadena.
- The float symbolizes ambition, dreaming big, and instilling confidence across all generations, aligning with educational initiatives like the Start Small, Grow Big program.
Crafted by the imaginative minds of Charles Meier and brought to life by Artistic Entertainment Services, the float will transport spectators back 200 million years to witness a magical moment: a mother pterodactyl gazing proudly as her offspring takes its inaugural flight over Pasadena. Complete with steaming volcanoes and cascading waterfalls, this prehistoric scene will serve as a whimsical backdrop for a powerful message.
Embodying the spirit of ambition and possibility, the float symbolizes the importance of dreaming big and taking that daring leap – a sentiment echoed by franchise owners, small business customers, and aspiring students upheld by The UPS Store. Through initiatives like the Start Small, Grow Big program in collaboration with Junior Achievement USA, The UPS Store is committed to providing educational opportunities that pave the way for success.
As CEO Craig Bugajski underscores, the essence of the float goes beyond mere spectacle; it speaks to a fundamental belief in instilling confidence across all generations, nudging them towards a future brimming with potential. With a touch of clever wit and a splash of whimsy, The UPS Store's float serves as a beacon of hope, urging us to reach for the skies and grasp our dreams with both hands.
So, as we eagerly anticipate the spectacle that awaits us at the Rose Parade, let us remember the timeless lesson echoed by The UPS Store's dazzling creation – that with a little imagination, determination, and perhaps a pinch of prehistoric charm, anything is possible.
Key Facts:
| Event | The UPS Store's float will captivate audiences at the 2025 Rose Parade with a theme of 'Helping Dreams Take Flight.' |
|---|---|
| Date | The float is scheduled to soar through the streets of Pasadena, California on January 1, 2025. |
| Creators | The float was crafted by Charles Meier and brought to life by Artistic Entertainment Services. |
| Theme | The float transports spectators back 200 million years to witness a mother pterodactyl watching her offspring take its first flight over Pasadena. |
| Message | The float symbolizes the importance of dreaming big and taking daring leaps, encouraging confidence and ambition. |
| Initiatives | The UPS Store is committed to educational opportunities through programs like Start Small, Grow Big in collaboration with Junior Achievement USA. |
| CEO's Perspective | CEO Craig Bugajski highlights the float's essence as instilling confidence and belief in a future full of potential. |
| Purpose | The UPS Store's float serves as a beacon of hope, urging people to reach for the skies and chase their dreams. |
| Lesson | The float reminds us that with imagination, determination, and a bit of charm, anything is possible. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?
Book easily a FREE walkthrough with our friendly team
Select your preferred time slot.
Book a free 15 min chat
Book a 40 min walkthrough

Your franchise business is complicated.
Your software shouldn’t be.
Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.
Connect with Gorilla Dash and transform the way your franchise thrives.
