Sushi Sushi has removed artificial colours and flavourings across its Australian menu after completing a two-year recipe reformulation process. The franchise brand said the initiative supports its “Real Food. Ready to Go.” philosophy by focusing on simpler ingredient lists while maintaining the taste and quality customers expect from its products.
The change reflects a broader shift within the food industry as consumers increasingly seek greater transparency about what goes into their meals. Sushi Sushi CEO Stephen Anders described the update as part of the brand’s continued improvement strategy, emphasizing the importance of listening to customers and evolving with changing preferences.
Alongside its menu changes, Sushi Sushi has continued expanding its responsible sourcing efforts through initiatives focused on sustainability and community support. The company maintains certifications including ASC certification and RSPCA approval for selected products while partnering with organizations that address food waste and community food access.
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