The Australian sushi franchise spent nearly two years reformulating recipes as it strengthens its commitment to simpler ingredients, responsible sourcing, and food transparency.
- Sushi Sushi leads in removing artificial colours, flavorings.
- Two-year reformulation aligns with customer expectations.
- Partnerships contribute over 112,000 meals to needy Australians.
Sushi Sushi has removed artificial colours and flavourings across its Australian menu after completing a two-year recipe reformulation process. The franchise brand said the initiative supports its “Real Food. Ready to Go.” philosophy by focusing on simpler ingredient lists while maintaining the taste and quality customers expect from its products.
The change reflects a broader shift within the food industry as consumers increasingly seek greater transparency about what goes into their meals. Sushi Sushi CEO Stephen Anders described the update as part of the brand’s continued improvement strategy, emphasizing the importance of listening to customers and evolving with changing preferences.
Alongside its menu changes, Sushi Sushi has continued expanding its responsible sourcing efforts through initiatives focused on sustainability and community support. The company maintains certifications including ASC certification and RSPCA approval for selected products while partnering with organizations that address food waste and community food access.
As franchise brands introduce new standards across multiple locations, clear documentation and accessible operational information become increasingly important. A centralized Knowledge Base can help franchise teams manage updated procedures, training materials, and internal resources while supporting consistent execution throughout a growing network. Gorilla Dash offers franchise software capabilities designed to help businesses organize important information and improve operational communication as they scale.
Key Facts:
| Initiative to remove artificial ingredients | Sushi Sushi has eliminated artificial colours and flavorings from its entire Australian range after two years of reformulation. |
|---|---|
| Philosophy guiding the change | The 'Real Food. Ready to Go.' mantra focuses on providing fresh, high-quality food with natural ingredients. |
| CEO's perspective | Stephen Anders highlights the move as a response to customer demands and not a corrective action. |
| Effects on product appearance | A few items, like seaweed salad, may look or taste slightly different due to natural ingredient usage. |
| Responsible sourcing commitment | Sushi Sushi is fully ASC-certified and RSPCA Approved, reinforcing its commitment to ethical practices. |
| Social initiatives | Collaborations with Too Good To Go and SecondBite have resulted in more than 112,000 meals for Australians facing food scarcity. |
| Acquisition by Genki Global | Being acquired by one of the largest sushi businesses globally strengthens Sushi Sushi's commitment to innovation and quality. |
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