Australia’s premium sushi chain Sushi Sushi is entering the Middle East through a strategic partnership with Saudi quick-service leader Kudu. The expansion calls for 40 locations across the kingdom by 2035, with the first outlets set to debut in Riyadh this October.
The venture will feature Sushi Sushi’s well-established Australian menu while introducing locally inspired dishes tailored to Saudi tastes. All restaurants will initially be company-owned and branded under the Sushi Sushi name, with franchising opportunities to be explored once the brand gains traction in the region.
Rakan Al-Rashed, chairman of Kudu Company for Food and Catering, said the collaboration reflects Saudi Arabia’s growing appetite for international dining concepts. “Our partnership with Sushi Sushi allows us to introduce a globally respected sushi brand that combines high quality with affordability, making premium sushi an everyday option for customers across Saudi Arabia,” he said.
Stephen Anders, director and chief executive of Sushi Sushi, described Saudi Arabia as a market with immense promise. “We’re thrilled to bring Sushi Sushi to Saudi Arabia, a market with immense potential and a growing appetite for fresh, innovative cuisine,” he said, adding that the chain’s approach balances authenticity with local adaptation to support long-term success.
The expansion comes at a time when Saudi Arabia’s food market is valued at more than $30 billion and continues to grow, fueled by rising demand for international and high-quality dining options. Analysts note that the entry of brands such as Sushi Sushi reflects the kingdom’s broader trend of embracing global food culture while maintaining a focus on local preferences.
By opting for a company-owned model in the early phase, Sushi Sushi can ensure brand consistency and quality across all new sites. With Kudu’s extensive local expertise and consumer reach, the partnership positions the brand to scale effectively and become a meaningful player in the Saudi dining landscape.
Sushi Sushi’s arrival signals more than just an expansion of Australia’s culinary influence abroad. It highlights how global food brands are rethinking growth strategies in fast-changing markets and underscores Saudi Arabia’s role as a magnet for international dining concepts.
