Southern Iced Tea Sensation HTeaO Brewing Up Franchise Success and Community Connections

Gorilla Dash
Competitions and Promotions
What's included?
Branded Competitions — Run customisable promotions that capture warm leads across your entire franchise network
Automatic Lead Routing — Send entries to the right franchisee instantly with rules-based allocation and follow-up workflows
Leaderboards & Attribution — Motivate teams with live performance rankings and track sales outcomes back to each campaign
HTeaO: How the Beloved Iced Tea Concept is Brewing Success and Community Connections
- HTeaO has doubled its unit count from 63 to 128 locations in just 18 months, showcasing rapid growth in the franchise industry.
- The brand's systemwide sales reached an impressive $51 million in 2022, reflecting its commitment to quality and customer experience.
- HTeaO maintains a strong average unit volume of $1.35 million in 2022, highlighting its appeal and viability in the market.
With over 100 stores currently under construction, HTeaO is quickly becoming a household name in the region, offering a wide array of refreshing iced tea flavors and customizable sweetness levels to cater to every palate. The brand's commitment to quality and customer experience is evident in its impressive systemwide sales, which reached an impressive $51 million in 2022.
While HTeaO is open to partnering with larger franchisees, the Hutchens emphasize the importance of maintaining a personal guest experience at each location. In a strategic move to diversify its offerings, HTeaO recently teamed up with the Free Rein Coffee Company to introduce coffee to its menu, delighting customers with even more beverage options.
The success of HTeaO's new locations is evident, with an average unit volume of $1.35 million in 2022, showcasing the brand's strong appeal and viability in the market. Emphasizing community engagement as a key sales driver, HTeaO actively participates in events, giveaways, and partnerships with local organizations to truly connect with its customer base.
As HTeaO continues to expand its reach and offerings, it is clear that this innovative brand is not just brewing tea – it's brewing success and community connections one sip at a time.
Key Facts:
| Brand Name | HTeaO |
|---|---|
| Founders | Gary and Kim Hutchens |
| Unit Count Growth | Doubled from 63 to 128 locations in 18 months |
| Stores Under Construction | Over 100 |
| Systemwide Sales in 2022 | $51 million |
| Average Unit Volume in 2022 | $1.35 million |
| Product Offerings | Wide array of iced tea flavors with customizable sweetness levels; introduced coffee through partnership with Free Rein Coffee Company |
| Franchise Approach | Open to partnering with larger franchisees but emphasizes personal guest experience at each location |
| Community Engagement | Actively participates in events, giveaways, and partnerships with local organizations |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?
Book easily a FREE walkthrough with our friendly team
Select your preferred time slot.
Book a free 15 min chat
Book a 40 min walkthrough

Your franchise business is complicated.
Your software shouldn’t be.
Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.
Connect with Gorilla Dash and transform the way your franchise thrives.

