Seoul Garden has opened its flagship restaurant at Chadstone Centre, marking a turning point for the Korean barbecue and hot pot chain. The new venue is the brand’s sixth location and introduces hot pot as a permanent offering for the first time in its portfolio.
Guests at the restaurant can now choose between all-you-can-eat Korean barbecue or hot pot. The menu has been designed to appeal widely with more than fifty hot pot variations alongside more than thirty halal-approved meat options. Premium Wagyu beef cuts, a selection of fresh seafood, and Korean staples such as Tteokbokki, Japchae, and fried chicken round out the offerings.
The dining area seats approximately 130 patrons in upscale surroundings. Marble accents and thoughtfully curated interior design create a sense of elegance appropriate to a flagship location. According to David Loh, co-founder of Seoul Garden, the opening responds to growing consumer demand for premium Korean dining in Australia.
Loh remarked that the Chadstone restaurant allows the brand to deepen its offering by introducing hot pot, while reinforcing its leadership in delivering experiential, authentic Korean cuisine. He emphasized that diners today expect more than just food: they seek immersive experiences guided by excellence in flavour, atmosphere, and service.
Halal-approved meats are a substantial feature of the new menu, signifying the brand’s effort to reach broader customer segments. The inclusion of Wagyu beef and elevated hot pot options reflects a strategy to deliver both variety and quality. Patrons who prefer barbecue or soup-based meals will find the dual-format appealing.
With this opening, Seoul Garden positions itself not only as an eat-in dining destination but also as a case study in how restaurant franchises can search for new formats to meet customer preferences. The Chadstone flagship sets a higher standard for the brand, one that may influence its future expansion and menu development across Australia.