Gorilla DashFranchise Industry News
11 months agoWhy the IFA’s $5M “Franchise Means Local” Push Could Change How We View Franchises
The International Franchise Association has unveiled a $5 million awareness campaign, “Franchise Means Local,” to spotlight the human face behind franchise brands. By highlighting stories of individual franchise owners, IFA aims to shift public perception and affirm that franchise capitalism often serves local communities. The campaign underscores how franchise growth is increasingly intertwined with local economic impact.