Franchise Industry NewsGorilla Dash
2 years agoDining on the Go: How Major Brands Are Finding Success in Nontraditional Locations
In the evolving realm of dining, major brands like BurgerFi and Wetzel's Pretzels are venturing into unconventional venues like airports and movie theaters, tailoring menus and designs to cater to diverse customer bases. Adapting to limited event days and unique maintenance challenges is essential for success in these nontraditional settings. Flexibility and licensing agreements take precedence over traditional franchising as the industry shifts towards innovative solutions for higher ROI and meaningful customer connections.
