Round Table Pizza has entered a new chapter in its franchise expansion with the opening of its first restaurant on a U.S. military installation. The new location at Fort Bliss in El Paso, Texas, extends the brand's presence beyond traditional retail settings while serving active-duty military personnel, their families, civilian employees, and visitors on one of the nation's largest Army bases.
The opening represents another step in FAT Brands' strategy to grow Round Table Pizza through non-traditional venues that offer long-term opportunities for established restaurant concepts. Founded in 1959, the brand has built its reputation on handcrafted pizzas made with fresh ingredients, a three-cheese blend, and dough prepared daily. Company leaders said the Fort Bliss restaurant is intended to deliver the same dining experience customers expect from locations across the country.
David Pear, President of Round Table Pizza, said the Fort Bliss opening reflects the company's commitment to bringing the brand into communities where quality dining options are valued. He noted that military installations represent an important area of future growth, allowing the company to serve service members and their families while continuing to diversify its restaurant portfolio.
The restaurant operates daily from 10 a.m. through the evening and offers the full Round Table Pizza menu, giving the Fort Bliss community convenient access to the brand's signature pizzas, appetizers, salads, and beverages. The opening also reinforces a broader industry trend of franchise systems expanding into airports, military bases, universities, and other specialized locations that provide consistent customer demand.
As franchise networks enter new operating environments, maintaining consistent training and operational standards becomes increasingly important. Gorilla Dash's Knowledge Base provides franchise organizations with a centralized location for operational procedures, training materials, and brand documentation, helping teams deliver a consistent customer experience regardless of location.
Round Table Pizza's successful launch at Fort Bliss demonstrates how established restaurant brands continue to identify new avenues for sustainable growth. By combining a proven menu with carefully selected expansion opportunities, the company is strengthening its presence while introducing its signature dining experience to an entirely new customer base.